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Abbott · 23 hours ago

Abbott Nutrition - Brand Manager - Pediatric Marketing

Columbus, OH

Full-time

Onsite

Mid, Senior Level

$97K/yr - $195K/yr

3+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Brand Manager - Pediatric Marketing will be responsible for integrating Shopper Marketing into Retailer strategies and managing the total shopper and CBEC budget while collaborating with various teams to ensure strategic alignment with Abbott Brand’s objectives.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

Responsibilities

Serve as liaison with Shopper Marketing lead on creative development leveraging the Shopper Marketing Agency, Brand, Insights and Customer objectives to produce shopper specific communication strategies

Serve as liaison with Global Team on CBEC Strategy and Execution leveraging Brand Strategies and communication standards

Responsible for integrating the Shopper agency and Brand agency at the point of briefing, shopper campaign / messaging recommendation and activation

Go-to person for the Brand for any/all Shopper Marketing requests or questions

Collaborate with Field Shopper Marketing Managers in the development and alignment of Brand strategies/objectives to identify key business opportunities and shopper activation plans

Ensure plans are integrated into annual Brand planning as well as Retail Joint Business Planning

Stay abreast of new vendor capabilities and provide overview and recommendation on strategic opportunities

Track competitive marketing activity

Regularly track, assess and analyze effectiveness and ROI of all executions; proactively recommend action to continuously improve ROI

Identify new market opportunities and optimize communications to continue to drive incremental sales

Identify future research needs to aid in plan/long- range plan development

Partner with Brand P&L owner to prepare annual brand plans

Manage Shopper & CBEC budget monthly with direct input to forecast models and financial decisions and partner with brand P&L owner to adjust activity/spend plan with agility

Collaborate with internal and external stakeholders to achieve objectives. These groups may include Brand Teams, Retail Teams, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies

Qualification

Brand ManagementShopper MarketingCross-functional LeadershipAnalytical SkillsProject ManagementCommunication SkillsTime ManagementOrganizational Skills

Required

3-5 years of brand management, shopper marketing or marketing experience. Preferred experience in healthcare or food and beverage industry

3+ years of demonstrated leadership of cross-functional teams; global experience is a plus

Previous experience in Shopper Marketing and/or using shopper data and insights

Knowledge of Brand Management, Sales and Retail Marketing

Experience working with third-party vendors and creative agencies

Ability to present and influence others, including Abbott and Customer leaders

An ability to develop strategic recommendations and inform annual activation plans based on proven learnings

Analytical skills and attention to detail; inclusive of budget ownership

Time and project management skills, including the ability to work on multiple projects at the same time

An understanding of trends and an ability to respond to changing customer needs

Strong organization and project management skills

Preferred

Education Requirements : Bachelor's Degree required : MBA strongly preferred

Benefits

Free medical coverage for employees via the Health Investment Plan (HIP) PPO

An excellent retirement savings plan with high employer contribution

Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.