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Vantage Partners · 1 month ago

Senior Content Marketer & Writer

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $105K/yr

5+ years exp

Vantage Partners is a consulting and training firm headquartered in Boston, specializing in helping companies innovate and collaborate effectively. The Senior Content Marketer will be responsible for developing and executing content marketing strategies to enhance brand awareness and lead generation, collaborating closely with the marketing team to create high-quality content across various channels.

Management ConsultingMarketingSalesTraining

Growth Opportunities

Responsibilities

Develop and execute the firm’s content marketing strategy to support brand awareness, lead generation, and client engagement goals

Plan and manage the content editorial calendar, ensuring timely and consistent delivery across channels

Collaborate with subject matter experts, clients, and leadership to translate Vantage insights and expertise into compelling, high-quality content

Develop articles, social media posts, and other client-facing collateral

Write content for the company website pages and blog to SEO guidelines. Refine content based on insights from analytics

Draft and design marketing emails, newsletters, ads, and other outbound communications

Lead Vantage’s social media presence on LinkedIn, including content scheduling, monitoring, reposting, follower engagement, and analytics tracking

Establish a Vantage client reference program develop award submissions, case studies, and videos with top clients

Ensure all content aligns with brand guidelines, tone, and secure necessary approvals

Project manage and collaborate with internal Creative Services team and external vendors as needed for visuals, video, or specialized content

Stay current on industry trends, emerging topics, and competitors to inform and inspire content

Assist with agenda design and logistics of Vantage-hosted marketing events (in-person and virtual). Develop promotional and follow-up content

Support Vantage brand presence at industry conferences, including signage, promotion, branded merchandise and other content

Qualification

Content marketingSEO best practicesEditorial calendar managementDigital marketingEmail marketing toolsContent management systemsVerbal communicationProject managementAttention to detailCreative thinkingTeam collaboration

Required

5+ years of experience in content marketing, digital marketing, or communications, preferably in a professional services or B2B environment

Exceptional writing, editing, and verbal communication skills with a portfolio of published content

Proven ability to develop, manage, and execute an editorial calendar across multiple channels and with varied content types and audiences

Ability to synthesize complex information from subject matter experts into clear, engaging, audience-appropriate content and clear visuals and infographics

Excellent organizational and project management skills; ability to manage multiple priorities and meet deadlines. Comfortable tracking and collaborating projects through a digital platform like Asana

Strong understanding of SEO best practices and web content optimization

Proficiency with content management systems, social media platforms, and email marketing tools. At Vantage we use Salesforce and HubSpot

Strong attention to detail and commitment to quality

Intellectually curious, creative thinker with an ability to generate and implement new ideas

Adaptable, service-oriented mindset and ability to work effectively in a small team environment

Bachelor's degree