UGG · 1 week ago
Director, Global Integrated Marketing - UGG
New York, United States
Full-time
Hybrid
Director/Executive
$188K/yr - $198K/yr
10+ years expUGG is a brand under Deckers Brands that values authenticity and community impact. The Director, Global Integrated Marketing will lead the development and execution of UGG’s global marketing strategy, focusing on integrated campaigns for product launches and consumer engagement across various channels.
E-CommerceFashion
Responsibilities
Position our brand as a global fashion and lifestyle style leader
Partner with Senior Director to define the evolution of UGG’s current integrated marketing strategy – internal process, holistic ecosystem approach, competitive landscape, consumer, and key moments
Leverage consumer segment insights to inform approach to go to market strategies
Define, develop, create the annual roadmap for Ugg’s integrated strategy, aligning what strategic choices and tactics and key enablers needed, engaging key stakeholders across Global and Regions in Marketing to prioritize and share back with the cross functional team
Partner with Global teams (Product Marketing, Brand Comms, Retail Brand Experience, Creative, Marketing Ops,) and Regional Marketing leaders an on campaign launch cadences and planning
Partner with Product Marketing, Consumer Insights and Brand Comms to stay informed on our consumer segments and trends, ensuring UGG continues to be relevant and resonate in culture with targeted marketing strategies and communications
Own the development of all brand, collaborations, and seasonal in line product campaigns and key moment activations from briefing campaign strategy and creative, consumer journey tactical planning, to asset delivery across DTC- Retail, E-Commerce, Wholesale, Paid, Owned channels
Engage Global & Regional cross functional stakeholders in the strategy, campaign planning, to drive alignment and ensuring global asset creation delivers to North America, APAC, EMEA regional needs
Deliver integrated marketing launch decks and present plans at seasonal go to market milestones to share global strategy and plans and collaborate and give visibility to Regions on campaign plans and creative concepts
Deliver toolkits to ensure brand guidelines are created and met across all consumer messaging for global brand consistency and approve all regional plans and activations
Partner with Brand Communications and Retail Brand Expression to drive consistency across PR/social channels, experiences and owned retail spaces
Develop and drive cross functional processes to deliver best in class storytelling in partnership with internal teams and external agencies
Develop new and innovative approaches to build brand awareness and affinity with tastemakers rooted in Fashion and Lifestyle with specific strategies for Men’s and Women’s
Be at the forefront of sharing changes in trends and cultural insights
Instill and reinforce the highest standards for collaboration and teamwork within UGG and across the Deckers’ brand portfolio, with the goals of fostering idea sharing and establishing common goals to build the brand, increase brand distinction and continuously stay relevant to consumer needs and interests
Act as a leader and team player, fostering an environment of inclusion and belonging where all employees feel valued and motivated, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Champion best practices to improve representation and diversity at UGG
Be driven by what is best for the brand and consumer first, seeing the glass half full with a positive outlook that the best solutions and progress are found in a collaborative solution
Model behavior that practices accountability, humility, and cooperation
Assess and provide solutions to new ways of working, processes to make collaboration more efficient and effective with Global and Regional teams
Qualification
Required
Degree in Marketing, Communications, Digital, Media or a related field or equivalent experience
10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights
10+ years in Integrated Marketing successfully leading and executing long term strategic planning and seasonal strategy, developing integrated campaigns that drive cultural conversation from brief, creative concept, campaign and communications strategy, consumer journey planning, and asset production (paid and owned, digital, social, OOH, brand experience, seeding and influencer marketing, DTC- Retail & E-Comm, Wholesale) across Global and Regional teams
6+ years experience developing Global Marketing plans for Collaborations & Partnerships, in partnership with Global Product Creation, Brand Comms, Integrated Marketing and External Partners and Management
Direct experience with managing across multiple projects, seasons, timelines and deliverables
Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross functional teams at all levels of the organization
Excellent project management and organization skills, with impeccable attention to detail, able to work across internal teams and with external agencies
Experience developing and working within a Global GTM calendar and process is required
Experience in Lifestyle footwear and apparel industry required
Experience in building marketing plans for product collaborations required
Passion for brand building, storytelling, campaign development
Deep understanding of category, culture, trends influencing lifestyle, fashion and street culture and be forward thinking on what will drive brand distinction within the category and macro trends influencing the consumer need state
Proven experience developing strategic direction and executing for how to bring pinnacle product launches, brand campaigns and collaborations to life
Proven track record of working on world class multi-channel marketing campaigns with measurable results
Ability to work in a fast paced, evolving environment and thrive under pressure
Exceptional problem solver with the ability to devise a strategy, develop a plan, effectively communicate change while taking into account the needs and attitudes of stakeholders in Global & Regional teams and manage execution
Incredible writing skills with the ability to distill complex inputs and ideas into succinct product marketing briefs for product marketing
Ability to communicate and succeed in a matrixed organization through influence, partnership and respect building Marketing plans across Global Functions and Regions to lead, maintain transparency and drive a unified Global brand message
Highly motivated self-starter and team player
Exhibits a high level of personal integrity, empathy, and respect for others
Proficiency in Microsoft Office suite
Benefits
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company
UGG
WHAT WE DELIVER. Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
JENSEN ANTHONY
Sr. Manager, Global Collaborations & Brand Partnerships
Recent News
Company data provided by crunchbase