Performance Marketing & Paid Acquisition Lead jobs in United States
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Harper (YC W25) · 2 weeks ago

Performance Marketing & Paid Acquisition Lead

positionSan Francisco, CA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$120K/yr - $150K/yr
date5+ years exp

Harper is an AI-native professional services company focused on building an innovative commercial insurance distribution engine. The Performance Marketing & Paid Acquisition Lead will own the paid growth machine, managing acquisition campaigns across multiple platforms while optimizing the full funnel from click to bind and collaborating closely with sales and engineering teams.

Artificial Intelligence (AI)FinTechInsurance

Responsibilities

Own paid acquisition. Manage and scale campaigns across Google, Meta, and lead bidding marketplaces. Develop vertical-specific acquisition strategies for construction, med spas, manufacturing, and new segments. Control budget allocation with a focus on CAC, conversion, and throughput
Optimize the full funnel. Work on landing pages, messaging, and conversion flows. Track performance from click to quote to bind. Partner with sales to understand lead quality and adjust targeting in real time—not next quarter, today
Experiment relentlessly. Launch A/B tests across ads, creatives, audiences, and landing pages. Identify scalable channels and kill underperformers quickly. Build playbooks for new vertical launches that become company assets
Automate everything. Work with engineering to automate bidding, pacing, attribution, and reporting. Use AI tools to generate and test creative at scale. Build systems that allow performance marketing to run continuously and efficiently—even when you're asleep

Qualification

Paid acquisition managementGoogle AdsMeta campaignsFunnel optimizationA/B testingBudget allocationLead-based acquisitionData analysisCollaboration with salesAutomation skills

Required

5+ years managing Google Ads and Meta campaigns with meaningful budgets
Experience running lead-based acquisition funnels for B2B, SMB, or high-consideration products
Accountable to pipeline, not just clicks
Ability to think in numbers, including CAC, conversion rates, throughput, and payback periods
Experience optimizing landing pages, conversion flows, and understanding lead quality
Experience launching A/B tests across ads, creatives, audiences, and landing pages
Experience automating bidding, reporting, or creative generation

Company

Harper (YC W25)

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Harper is a commercial E&S insurance brokerage.
dateFounded in 2024
location
San Francisco, California, USA
people-size11-50 employees
web-link
https://www.harperinsure.com/

Funding

Current Stage
Early Stage
Total Funding
$0.5M
Key Investors
Y Combinator
2025-03-12Pre Seed· $0.5M
Company data provided by crunchbase