Performance Marketing & Paid Acquisition Lead jobs in United States
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Harper (YC W25) · 8 hours ago

Performance Marketing & Paid Acquisition Lead

positionSan Francisco, CA
timeFull-time
remoteOnsite
senioritySenior Level
money$120K/yr - $150K/yr
date5+ years exp

Harper is redefining how commercial insurance is sold by combining AI, automation, and high-velocity sales execution. As the Performance Marketing & Paid Acquisition Lead, you will own the digital channels for paid growth and optimize the full funnel from click to bind, driving qualified demand efficiently and at scale.

Artificial Intelligence (AI)FinTechInsurance

Responsibilities

Manage and scale campaigns across Google, Meta, and lead bidding marketplaces
Develop vertical-specific acquisition strategies for construction, med spas, manufacturing, and new segments
Control budget allocation with a focus on CAC, conversion, and throughput
Work on landing pages, messaging, and conversion flows
Track performance from click → quote → bind
Partner with sales to understand lead quality and adjust targeting in real time
Launch A/B tests across ads, creatives, audiences, and landing pages
Identify scalable channels and kill underperformers quickly
Build playbooks for new vertical launches
Work with engineering to automate bidding, pacing, attribution, and reporting
Use AI tools to generate and test creative at scale
Build systems that allow performance marketing to run continuously and efficiently

Qualification

Performance marketingPaid acquisitionGoogle AdsMeta advertisingLead-based funnelsCAC understandingAnalytics toolsStructured experimentsHighly analytical mindsetSpreadsheet skillsCollaboration with salesCollaboration with engineeringAutomation exposure

Required

5+ years of experience in performance marketing, paid acquisition, or growth marketing roles
Hands-on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets
Experience running and optimizing lead-based acquisition funnels, ideally for B2B, SMB, or high-consideration products
Strong understanding of CAC, conversion rates, attribution, and funnel economics
Experience working with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks
Ability to run structured experiments across creatives, audiences, landing pages, and channels
Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks
Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions
Willingness to work on-site in San Francisco and collaborate closely with sales and engineering

Preferred

Experience with lead bidding marketplaces or third-party lead sources
Familiarity with tracking systems and closed-loop attribution
Experience supporting multi-vertical acquisition strategies
Exposure to automation, scripting, or AI tools for creative generation or campaign optimization
Prior startup or high-growth company experience

Company

Harper (YC W25)

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Harper is a commercial E&S insurance brokerage.
dateFounded in 2024
location
San Francisco, California, USA
people-size2-10 employees
web-link
https://www.harperinsure.com/

Funding

Current Stage
Early Stage
Total Funding
$0.5M
Key Investors
Y Combinator
2025-03-12Pre Seed· $0.5M
Company data provided by crunchbase