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CVS Health · 14 hours ago

Strategic Account Manager - CVS Media Exchange (CMX)

Wellesley Hills, MA

Full-time

Hybrid

Mid Level

$66K/yr - $159K/yr

4+ years exp

CVS Health is the nation’s leading health solutions company, dedicated to transforming health care. The Strategic Account Manager will lead strategic coordination and performance oversight across digital media campaigns, ensuring seamless collaboration between internal teams and external suppliers.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Develop annual brand and media strategies aligned with advertiser goals and growth objectives

Create campaign strategies and audience targeting recommendations tailored to brand and product lines

Build strategic supplier growth proposals based on a deep understanding of supplier business goals and marketing objectives

Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions

Maintain strong relationships with clients, managing day-to-day business and identifying opportunities to drive incremental revenue

Educate advertisers on performance metrics, insights, and optimization strategies to improve results

Lead campaign kick-offs, manage briefs, and confirm media planning details

Oversee campaign performance in collaboration with internal teams

Monitor campaign performance using KPIs and data-driven insights to optimize outcomes

Perform in-depth data analysis to deliver actionable insights and recommendations for short- and long-term media strategies

Collaborate with Insights and Strategy team to ensure reporting accuracy

Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs)

Work closely with sales, merchandising, and internal teams to drive strong results and advertiser satisfaction

Partner with campaign management, I&S, and billing teams to ensure seamless execution and accurate delivery

Support monthly billing processes and maintain Salesforce updates for campaign tracking

Qualification

Account ManagementMedia PlanningDigital MarketingAdvertising AnalyticsData PlatformsDMP TechnologiesAnalytical SkillsProactive MindsetCross-Functional CollaborationCommunication SkillsProblem-SolvingTeam Player

Required

4+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred)

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required

Preferred

Proven ability to lead day-to-day client relationships and collaborate cross-functionally with internal teams to meet supplier needs

Experience developing media plan recommendations aligned with advertiser goals and performance objectives

Strong follow-through and accountability, ensuring seamless coordination across teams and timely execution of deliverables

Familiarity with advertising analytics, data platforms, and DMP technologies, paired with strong analytical and problem-solving capabilities

Resourceful and adaptable in navigating a large organization while thriving in a nimble, fast-moving environment

A collaborative team player with a proactive mindset and a willingness to contribute as a key individual contributor

Excellent written and verbal communication skills, including the ability to present clearly and effectively to internal stakeholders and external partners

Confident in escalating and presenting key issues to leadership with clarity and strategic insight

Strategic thinker with the ability to influence supplier investment and drive growth through CMX media solutions

Benefits

Affordable medical plan options

401(k) plan (including matching company contributions)

Employee stock purchase plan

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility