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ConnectWise · 5 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

ConnectWise is an industry and Global leading software company dedicated to the success of technology solution providers. The Product Marketing Manager will support cross-functional teams, design and execute marketing strategies, and analyze market trends to enhance product positioning and drive demand.

B2BCloud Data ServicesConsultingInformation TechnologyLegalSaaSSoftware

Responsibilities

Provides support to the cross-functional teams with the goal of successful GTM outcomes

Researches, analyzes, and documents findings

May coach and review the work of other team members

Designs, delivers, and executes marketing and communication strategies

Analyzes and assesses performance of marketing strategies and recommends improvements

Models new product plans and routes to market, while accounting for required resources and payback periods

Establishes relationships with executive leaders to present product functionalities

Drives the end-to-end planning processes and core priority settings

Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers

Drives evolution of the business through simplification and transformation activities

Develops and manages the positioning and messaging for product expansion strategies in new markets

Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes

Communicates the value proposition of products and develops tools to support the selling process

Monitors internal processes for efficiency and validity pre- and post-GTM

Manages market person mapping and marketing intelligence

Assists marketing programs that drive demand for products within their assigned markets

Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace

Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines

Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape

Interfaces with all partner-centric listening posts to gather input and communicate product strategies

Assists with training material messaging and educational content

Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term

Qualification

GTM strategyMarket researchProduct positioningMarketing intelligenceCommunication strategiesCustomer needs analysisCompetitive landscape analysisCross-functional collaborationSoft skills

Required