Transformations Care Network · 7 hours ago
SEO Manager
United States
Full-time
Remote
Senior Level
5+ years expTransformations Care Network is seeking an experienced SEO Manager to join their marketing team dedicated to connecting individuals to high-quality mental health care. The role involves developing and implementing SEO strategies across multiple websites to drive organic growth, while collaborating with both internal and external teams to optimize marketing channels.
Health CareMental Health
Responsibilities
Set, execute, and manage TCN’s SEO strategy across its six branded websites through collaboration with internal team members and external vendors
Conduct advanced keyword, audience, and search intent research to understand how people seek mental health support online
Conduct competitive landscape analyses to identify ranking gaps, backlink opportunities, and content differentiators
Manage on-page, off-page, and technical SEO initiatives to improve rankings across all six TCN websites
Guide the creation and optimization of website copy, metadata, and blog content while maintaining accuracy and compliance
Lead technical SEO audits, complete optimizations, and work with developers to resolve site performance and indexation issues
Manage local listing optimizations for TCN’s 70+ locations
Implement and maintain structured data (schema markup)
Identify opportunities for backlink growth through ethical outreach and partnerships within the healthcare sector
Collaborate closely with in-house copywriter and content team to ensure SEO strategy is carried through all relevant aspects of content creation
Serve as TCN’s SEO subject matter expert by staying informed on the latest SEO trends, Google algorithm updates, and shifts in how people search for mental health information
Develop scalable SEO playbooks and documentation to maintain consistency across six branded websites
Track and analyze key metrics like organic traffic, keyword rankings, organic leads, and conversion rates using tools like Google Analytics, Search Console, SEMrush, or AHrefs
Prepare monthly reports with insights and recommendations for content and SEO improvements
Work closely with external agency to analyze reporting and adjust strategies accordingly
Qualification
Required
Proven experience managing and implementing SEO strategy with a track record of driving results. Minimum of 5 years of hands-on experience in an agency or industry setting
Strong analytical skills with the ability to interpret data and make data-driven decisions
Proficiency in Google Analytics, AHrefs, SEMrush, or other SEO tools is required
Experience creating SEO reports, interpreting data from tracking platforms, and proficiency in using Microsoft Excel to analyze data
Solid experience creating strategies for AIO and GEO and strong knowledge of current SEO landscape
Knowledge of schema markup best practices
Experience with CMS platforms such as WordPress, Webflow, or similar
Solid knowledge of HTML, CSS, JavaScript, and technical SEO fundamentals
Experience with Google Business Profile optimizations and local SEO for multi-location organizations
Experience with tools such as Google Tag Manager, Screaming Frog, NinjaCat, Schema.org, etc
Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively
High attention to detail, excellent project management, multi-tasking, organizational, and communication skills are required
Ability to work in a virtual environment
Preferred
Bachelor's degree (or equivalent) in marketing, advertising, communications, business, or related field from applicable accredited program
Experience managing SEO campaigns across multiple brands and locations and ability to identify scalable, time-saving process improvements
Experience working in healthcare marketing
Google Analytics and Bing certified
Experience building web pages
Experience implementing and managing website tracking
Company
Transformations Care Network
Transformations Care Network is a mental health care organization.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Wheelan
Chief Executive Officer
Recent News
EIN Presswire
2025-10-31
Behavioral Health Business
2025-10-01
Company data provided by crunchbase