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Later · 5 hours ago

Senior Webinar and Partner Marketing Manager

Chicago, IL

Full-time

Hybrid

Senior Level

$135K/yr - $150K/yr

6+ years exp

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. They are seeking a Senior Webinar & Partner Marketing Manager to lead and scale their webinar and co-marketing programs, focusing on strategy, execution, and collaboration to drive high-quality leads and revenue. This role requires a combination of storytelling, partner collaboration, and campaign execution to enhance Later's market authority and growth.

AppsiOSMarketing

Comp. & Benefits

Responsibilities

Define and own Later's webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence

Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders

Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later's reach and generate leads

Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue

Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing

Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value

Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging

Manage campaign builds, testing, optimizations, and reporting with rigor and transparency

Apply data-driven insights and experimentation to continuously improve engagement and conversion rates

Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals

Ensure leads generated are high-quality and accurately tracked through data and attribution systems

Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps

Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track

Act as Later's lead for webinars and partner marketing, setting a high bar for program quality and execution

Demonstrate Later's core values daily, serving as a visible driver of growth and collaboration

Mentor peers and cross-functional partners in webinar and co-marketing best practices

Conduct competitor and market research to identify new opportunities and maintain industry-leading programs

Stay on top of webinar trends, co-marketing innovations, and emerging tools

Share best practices across the marketing team to elevate overall performance

Qualification

Webinar strategyCo-marketing campaignsCampaign analyticsMarketing experienceProject managementData-driven insightsCollaborationCreativityOrganizational skillsEmotional intelligence