Later · 5 hours ago
Senior SEO Manager
New York, NY
Full-time
Hybrid
Senior Level
$130K/yr - $155K/yr
5+ years expLater is an enterprise leader in social media and influencer marketing software, enabling brands to scale creator partnerships and manage social media content. The Senior SEO Manager will lead Later's organic growth strategy, focusing on driving qualified traffic and improving conversion rates while collaborating with cross-functional teams.
AppsiOSMarketing
Responsibilities
Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business
Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth
Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance
Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy
Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology
Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture)
Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful)
Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries
Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition
Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation
Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions
Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns
Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy
Partner with Web for technical SEO, site health, and on-site optimizations
Partner with Product Marketing to embed SEO into GTM motions and campaign planning
Mentor junior SEO contributors (current or future) and establish SEO best practices across teams
Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally
Act as the hands-on manager and subject matter expert for SEO at Later
Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth
Foster a culture of testing, learning, and continuous optimization
Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search
Monitor competitors and industry leaders, identifying opportunities to differentiate Later
Share insights and evangelize SEO best practices across Marketing and Growth teams
Qualification
Required
5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments
Track record of driving measurable growth through SEO (traffic, conversions, pipeline)
Advanced proficiency in on-page, off-page, and technical SEO
Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude
Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows
Experience managing authority-building efforts and backlink acquisition
Strong analytical skills; comfortable with keyword data, content performance, and attribution
Excellent communication and collaboration skills; able to influence across technical and creative teams
Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility
Experience in creator/social media marketing space
Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics)
Basic knowledge of HTML, CSS, and JavaScript
Company
Later
Later is the world’s first Social Revenue Platform
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.3MKey Investors
Aspect Ventures
2022-04-27Acquired
2015-09-01Seed
2014-12-27Seed· $1.3M
Leadership Team
Ian MacKinnon
Co-Founder/Chief Technology Officer
Recent News
Company data provided by crunchbase