Web Development Lead jobs in United States
cer-icon
Apply on Employer Site
company-logo

Later · 5 hours ago

Web Development Lead

positionBoston, MA
timeFull-time
remoteHybrid
senioritySenior Level
money$130K/yr - $150K/yr

Later is an enterprise leader in social media and influencer marketing software, and they are seeking a Web Development Lead to take ownership of their web experiences. This role involves optimizing web performance, managing CMS workflows, and mentoring a web development team to drive measurable impact and support the company's growth.

AppsiOSMarketing
check
Comp. & Benefits
check
H1B Sponsor Likelynote

Responsibilities

Define and implement web support criteria, internal processes (example: QA), self-serve strategy and site testing
Lead the adoption and training of scalable infrastructure, tools, and frameworks to future-proof Later's web properties
Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy
Review and evolve our CMS solution to ensure it scales effectively and supports future business needs
Build and optimize landing pages that deliver on performance, SEO, and conversion goals
Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams
Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards for stakeholders
Write high-quality, performant code using HTML, CSS, JavaScript/TypeScript, React, and Gatsby
Work comfortably in Figma to review, interpret, and collaborate on high-fidelity mockups with design teams
Ensure web properties consistently meet Core Web Vitals and maintain >99% uptime
Mentor and guide team members, setting clear technical standards and fostering growth
Collaborate closely with our Marketing Leadership Team to align on priorities, web goals and deliverables
Communicate effectively across technical and non-technical stakeholders, ensuring alignment and transparency
Lead onboarding for new web hires, including preparing updated materials and standard practices to support all new hires
Partner with external agencies as needed, managing onboarding, workflow integration, and ensuring delivery meets Later's quality and technical standards
Build and lead a high-performing web development team with clear ownership and accountability
Set a culture of technical excellence, continuous improvement, and reliable delivery
Act as a hands-on leader, balancing development with oversight of team processes and output
Stay on top of emerging trends in web development, CMS best practices, and performance optimization
Continuously test and refine web experiences to maximize usability, accessibility, and business impact
Evaluate and introduce new tools and frameworks that improve efficiency and scalability

Qualification

Web development leadershipLanding page optimizationContentful CMS expertiseAnalytics implementationHTMLCSSJavaScriptReactGatsbyA/B testing frameworksPerformance monitoringCuriosityTeam mentoringCollaboration skillsEmotional intelligenceGrowth mindset

Required

Proven leadership experience managing, mentoring, or guiding a web development team
Hands-on experience building and optimizing landing pages with a focus on performance, SEO, accessibility standards and conversions
Strong expertise in Contentful and Wordpress, including structuring and maintaining workflows
Strong background in building fast, user-focused, and conversion-optimized web experiences
Familiarity with testing frameworks, QA processes, and cross-browser/device testing
Experience implementing analytics and tracking with Amplitude
Experience in configuring and maintaining third-party script and tracking tools to support experimentation and campaign needs
Proficiency in HTML, CSS, JavaScript/TypeScript, React, and Gatsby
Experience with implementing animation for visual enhancement, improve user experience and direct user focus
Experience with additional CMS or web development frameworks
Knowledge of automation tools and performance monitoring systems
Knowledge of backend APIs and serveless functions

Company

Later

twittertwittertwitter
Glassdoor3.8
company-logo
Later is the world’s first Social Revenue Platform
dateFounded in 2014
location
Vancouver, British Columbia, CAN
people-size201-500 employees
web-link
http://www.later.com

H1B Sponsorship

Later has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)

Funding

Current Stage
Growth Stage
Total Funding
$1.3M
Key Investors
Aspect Ventures
2022-04-27Acquired
2015-09-01Seed
2014-12-27Seed· $1.3M

Leadership Team

leader-logo
Ian MacKinnon
Co-Founder/Chief Technology Officer
linkedin

Recent News

Canadian News Wire
Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely
2024-10-22
Company data provided by crunchbase