Apply on Employer Site

UpGuard · 5 hours ago

Senior Campaign Manager

United States

Full-time

Remote

Senior Level

$150K/yr - $180K/yr

5+ years exp

UpGuard is a company dedicated to enhancing cybersecurity for organizations. They are seeking a Senior Campaign Manager to lead the planning, development, and execution of integrated marketing campaigns to drive demand generation for their products.

Artificial Intelligence (AI)Enterprise SoftwareFinancial ServicesRisk ManagementSaaSSoftware

Growth Opportunities

No H1B

Responsibilities

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream

Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream

Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels

Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency

Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership

Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality

Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

Qualification

Campaign ManagementDemand GenerationAnalytical SkillsProject ManagementHubSpot ProficiencyStakeholder ManagementB2B MarketingCross-functional Collaboration

Required

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment

Proven excellence in project management, organization, and navigating complex cross-functional execution timelines

A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies

Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting

Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners

Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Preferred

Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model)

Prior experience marketing cybersecurity or complex B2B technology products/services

A deep understanding of channel distribution strategies

Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting

Benefits

Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being

WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard

$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance

Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.

18 weeks paid Parental Leave: Irrespective of parenting role

Personal Leave Allowance: This includes sick & carer’s leave

Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance

Top-spec hardware: All team members will be provided with top-spec laptops for their role

Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

Health Insurance: Health, dental, and vision insurance