Apply on Employer Site

Legion Technologies · 3 days ago

Senior Manager, Field Marketing

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $125K/yr

6+ years exp

Legion Technologies is a mission-driven company focused on transforming hourly jobs into good jobs. The Senior Manager of Field Marketing will lead field marketing strategies to enhance brand awareness and customer engagement, while managing events and collaborating with cross-functional teams to achieve marketing objectives.

AnalyticsArtificial Intelligence (AI)Human ResourcesProductivity ToolsSaaS

Responsibilities

Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives

Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget

Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences

Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals

Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness

Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI

Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI

Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences

Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events

Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution

Qualification

Event ManagementData AnalysisProject ManagementVendor ManagementMarketing PrinciplesSFDCMarketoAttention to DetailCommunication SkillsNegotiation SkillsCreative Problem-Solving