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GC AI · 4 hours ago

Content Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $180K/yr

8+ years exp

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Content Marketing Manager to scale their content strategy, managing editorial direction and ensuring effective content delivery to enhance brand credibility and customer engagement.

Artificial Intelligence (AI)LegalLegal Tech

Responsibilities

Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends

Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads)

Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”

Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing

Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact

Sponsored Content & Partnerships: Source, negotiate, brief, and manage execution of sponsored content with industry publications, associations, and media partners

Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content

Podcast Oversight: Direct podcast strategy and execution, including guest selection, discussion framing, and integration into the broader content ecosystem

Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality

Web & SEO Ownership: Own website content, regular audits, and SEO strategy to drive discoverability and conversion

PR Agency Management: Manage relationships with PR partners and agencies, ensuring alignment on media opportunities, messaging, and placements

Performance & Insights: Work with demand gen to track KPIs (traffic, engagement, pipeline contribution), run A/B tests, and surface insights that inform future strategy

Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth

Team Leadership: Manage and mentor content team members and external partners, growing capacity as the business scales

Qualification

Content StrategyEditorial LeadershipSEO StrategyB2B SaaS ExperienceLegal ExpertisePerformance TrackingContributor ManagementWriting SkillsProject ManagementTeam Leadership