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HGA · 4 hours ago

Marketing Manager- Public|Corporate

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$109K/yr - $139K/yr

5+ years exp

HGA is a company that designs with impact and is seeking a strategic and collaborative Marketing Manager to lead their Public|Corporate practice. This role involves developing and executing marketing initiatives, managing a team, and aligning regional marketing plans with national strategies.

ArchitectureCivil EngineeringInterior Design

Growth Opportunities

Responsibilities

Partner with MSLs to develop and implement the national sector marketing strategy and regional marketing plans

Guide principals and business developers in creating and executing annual marketing plans, including setting goals, identifying targets, and tracking metrics

Collaborate with national marketing and communications teams to deliver integrated marketing efforts across branding, communications, sponsorships, client events, digital campaigns, awards, and project photography

Manage a team of sector marketing coordinators, providing leadership and oversight on pursuit efforts and business development support

Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders

Under the umbrella of the overall HGA brand, establishes the national sector brand message framework which distinguishes us from our competition and addresses client needs

Oversee the creation of sector-specific marketing collateral, including brochures, case studies, presentations, and web content

Guide the development of award submissions, sponsorships, conference presentations, and thought leadership pieces to enhance visibility and credibility

Collaborate with communications and digital teams to promote sector projects, news, and expertise across digital channels

Monitor industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling; and

Partner with corporate team and sector leadership to develop sector photography and video strategy

Develop and implement annual marketing plans to achieve national sector goals and align with firm goals

Synthesize annual Principal plans into results-oriented marketing and business development materials; and

Develop a deep understanding HGA’s industry and how its business works

Manage sector-related marketing budgets and ensure ROI on key initiatives; and

In partnership with marketing leadership and sector operations, work to develop effective marketing performance metrics; analyze current and past marketing performance; reports on metrics regularly and take actions necessary to improve lagging results

Provide a vision and guidance to marketing coordinators on high level pursuit strategy and approach, as needed; and

In partnership with business development, provide planning and execution of client events and other relationship development activities

Oversee a team that coordinates and develops responses to RFQs/RFPs, qualifications packages, and interview materials; provides coaching as necessary; and

Supervise sector marketing staff; coaches and guides on best practices, conducts performance reviews

Qualification

Marketing strategy developmentCRM systems proficiencyTeam managementPublic speakingProject managementAnalytical skillsCollaboration abilitiesCommunication skillsAttention to detail

Required

Proven experience in marketing strategy development and execution, preferably in a professional services or B2B environment

Strong leadership and team management skills

Excellent communication and collaboration abilities

Ability to manage multiple projects and priorities in a fast-paced environment

Bachelor's degree in Marketing, Business, Architecture, Engineering, or related field (Master's preferred)

5+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry

Proficiency with CRM systems (e.g., Deltek Vantagepoint)

Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator

Marketing generalist with exposure to and experience with a wide range of marketing activities

Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interview, and demonstrated collaboration with business development

Proofreading, editing and standardizing proposal text for proper grammar, spelling, comprehension and style while adhering to brand standardizations - high attention to detail is critical

Ability to work in a team and independently, self-starter and able to multitask workload to meet deadlines

Knowledge of Public (Government) sector and Corporate industries, client building types, common verbiage, etc

Preferred

Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners

Demonstrated experience developing and executing integrated marketing strategies

Strong research, analytical, critical thinking and problem-solving skills

Ability to interact and communicate with people at many levels in a professional and confident manner

Exceptional writing, editing, and storytelling skills

Comfortable with public speaking and thought leadership

Experience working with technical teams and translating complex services into client value

Ability to work effectively in a team and matrixed environment

Demonstrated experience managing people & processes across a company of comparable scale

Strong organizational and project management skills with attention to detail

Comfortable working in a fast-paced, deadline-driven environment

Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus

Benefits

Annual bonus

Success sharing bonus program

401(k) guaranteed contribution

Paid parental leave

Medical, dental and life insurance plans

PTO

Short- and long-term disability programs

Company

HGA

HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions.

Founded in 1953

Minneapolis, Minnesota, USA

1001-5000 employees