HGA · 4 hours ago
Marketing Manager- Public|Corporate
US-CA-San Francisco
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $139K/yr
5+ years expHGA is a nationally recognized firm seeking a strategic and collaborative Marketing Manager to lead and execute marketing initiatives across their Public|Corporate practice. The role involves partnering with Market Sector Leaders to develop regional marketing plans and ensuring consistency across all sector marketing activities.
ArchitectureCivil EngineeringInterior Design
Responsibilities
Partner with MSLs to develop and implement the national sector marketing strategy and regional marketing plans
Guide principals and business developers in creating and executing annual marketing plans, including setting goals, identifying targets, and tracking metrics
Collaborate with national marketing and communications teams to deliver integrated marketing efforts across branding, communications, sponsorships, client events, digital campaigns, awards, and project photography
Manage a team of sector marketing coordinators, providing leadership and oversight on pursuit efforts and business development support
Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders
Establish the national sector brand message framework which distinguishes us from our competition and addresses client needs
Oversee the creation of sector-specific marketing collateral, including brochures, case studies, presentations, and web content
Guide the development of award submissions, sponsorships, conference presentations, and thought leadership pieces to enhance visibility and credibility
Collaborate with communications and digital teams to promote sector projects, news, and expertise across digital channels
Monitor industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling
Partner with corporate team and sector leadership to develop sector photography and video strategy
Develop and implement annual marketing plans to achieve national sector goals and align with firm goals
Synthesize annual Principal plans into results-oriented marketing and business development materials
Develop a deep understanding HGA’s industry and how its business works
Manage sector-related marketing budgets and ensure ROI on key initiatives
In partnership with marketing leadership and sector operations, work to develop effective marketing performance metrics; analyze current and past marketing performance; report on metrics regularly and take actions necessary to improve lagging results
Provide a vision and guidance to marketing coordinators on high level pursuit strategy and approach, as needed
In partnership with business development, provide planning and execution of client events and other relationship development activities
Oversee a team that coordinates and develops responses to RFQs/RFPs, qualifications packages, and interview materials; provides coaching as necessary; and supervise sector marketing staff; coaches and guides on best practices, conducts performance reviews
Qualification
Required
Proven experience in marketing strategy development and execution, preferably in a professional services or B2B environment
Strong leadership and team management skills
Excellent communication and collaboration abilities
Ability to manage multiple projects and priorities in a fast-paced environment
Bachelor's degree in Marketing, Business, Architecture, Engineering, or related field (Master's preferred)
5+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry
Proficiency with CRM systems (e.g., Deltek Vantagepoint)
Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator
Marketing generalist with exposure to and experience with a wide range of marketing activities
Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interview, and demonstrated collaboration with business development
Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus
Proofreading, editing and standardizing proposal text for proper grammar, spelling, comprehension and style while adhering to brand standardizations - high attention to detail is critical
Ability to work in a team and independently, self-starter and able to multitask workload to meet deadlines
Knowledge of Public (Government) sector and Corporate industries, client building types, common verbiage, etc
Preferred
Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners
Demonstrated experience developing and executing integrated marketing strategies
Strong research, analytical, critical thinking and problem-solving skills
Ability to interact and communicate with people at many levels in a professional and confident manner
Exceptional writing, editing, and storytelling skills
Comfortable with public speaking and thought leadership
Experience working with technical teams and translating complex services into client value
Ability to work effectively in a team and matrixed environment
Demonstrated experience managing people & processes across a company of comparable scale
Strong organizational and project management skills with attention to detail
Comfortable working in a fast-paced, deadline-driven environment
Benefits
Annual bonus
Success sharing bonus program
401(k) guaranteed contribution
Paid parental leave
Medical, dental and life insurance plans
PTO
Short- and long-term disability programs
Company
HGA
HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mia Blanchett
CEO
Recent News
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