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Simon Property Group · 3 hours ago

Vice President, Loyalty & Omnichannel Marketing

San Francisco, CA

Full-time

Onsite

Director/Executive

$150K/yr - $300K/yr

10+ years exp

Simon Property Group is seeking a Vice President of Loyalty and Omnichannel Marketing to lead their new loyalty program, Simon+. This role involves evolving the loyalty program, overseeing marketing strategies, and collaborating with cross-functional teams to enhance customer engagement and the overall shopping experience.

LeasingReal EstateRetail

Responsibilities

Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanics—including gamified experiences, tiered rewards, and new ways to surprise and delight members

Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives. Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints

Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc

Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable. Maintain program documentation and resolve operational issues swiftly

Collaborate with Simon Retailer Marketing to recruit and manage retailer participation. Identify and oversee other partner relationships to enhance program value

Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions

Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A/B tests and pilot initiatives, using results to inform ongoing program and campaign improvements

Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives

Qualification

Loyalty marketingDigital strategyEcommerceData & analyticsCRMAffiliate marketingStakeholder managementProject managementCommunication skillsCustomer-first mindset