Dynascale · 6 hours ago
Director of Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expDynascale is seeking a strategic, hands-on Director of Marketing to lead our brand, demand-generation, and go-to-market execution. This leader will be responsible for elevating Dynascale’s brand presence, driving qualified pipeline, and ensuring our marketing initiatives consistently support sales and product objectives.
Cloud ManagementSoftware
Responsibilities
Own and evolve Dynascale’s brand identity, value propositions, and messaging across all channels
Develop and enforce brand guidelines to ensure consistency across digital, sales, and partner-facing assets
Lead creation of high-quality content including case studies, one-pagers, presentations, website content, and thought leadership
Plan and execute integrated campaigns across digital, social, email, paid, events, and partner channels
Establish and manage a predictable demand-generation engine aligned with revenue goals
Optimize SEO/SEM and digital performance to increase visibility, traffic, and lead generation
Own marketing analytics dashboards to measure campaign effectiveness, lead quality, and pipeline contribution (in partnership with Sales)
Lead planning and execution of events, trade shows, sponsorships, and speaking opportunities
Develop pre-, during-, and post-event activation strategies to maximize event ROI and accelerate pipeline
Own the Partner Marketing program end-to-end, from messaging and collateral to joint campaigns with strategic partners
Collaborate with Sales to ensure co-marketing efforts reinforce partner-driven demand generation, brand amplification, and measurable pipeline contribution
Collaborate with Sales and Product teams to support GTM launches, ensuring clear messaging, compelling collateral, and coordinated rollout plans
Develop and maintain sales enablement materials including value-based pitch decks, competitive briefs, and training content empowering the sales team to communicate value effectively
Work closely with Sales, Product, and CSM teams to ensure alignment on market positioning, messaging, and campaign execution
Provide insights on market trends, customer needs, and competitor activity to inform strategy
Align segmentation, ICP definition, and buyer personas with GTM priorities
Own the marketing-related CRM architecture and configuration (in partnership with Sales Ops/RevOps), ensuring lead routing, scoring models, lifecycle stages, and attribution logic are accurate, scalable, and aligned with GTM motions
Design and maintain end-to-end marketing process flows across the demand funnel (inquiry → MQL → SQL → opportunity), ensuring clarity of handoffs, accountability, data hygiene, and auditability
Define integration requirements and workflows between HubSpot (or chosen MAP) and other sales and back-office systems, including quoting tools, ERP platforms, billing systems, and customer onboarding tools
Establish governance for data quality, tracking parameters, campaign tagging, and reporting standards to support predictable forecasting and informed GTM decisions
Evaluate, implement, and oversee MarTech and GTM systems that enhance marketing productivity, measurement, and alignment with Sales (e.g., intent data tools, ABM platforms, enrichment tools, event platforms)
Qualification
Required
Proven success in brand development, demand generation, and multi-channel campaign execution
Strong understanding of digital marketing channels, analytics, and attribution
Demonstrated ability to translate technical capabilities into compelling messaging for technical and executive audiences
Ability to operate strategically while executing tactically in a hands-on environment
Excellent communication, cross-functional collaboration, and project management skills
Minimum of 5 years of relevant B2B marketing or sales operations experience
Preferred
7+ years of B2B marketing experience (SaaS, IT, cloud, or infrastructure preferred)
Bachelor's degree in Marketing, Business, Communications, or related field preferred
Familiarity with marketing automation and CRM systems (HubSpot preferred), working with Sales Ops/RevOps—not owning CRM operations
Company
Dynascale
Dynascale provides private and hybrid cloud solutions and customized managed services as an alternative to Big Tech providers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-09-20Acquired
Leadership Team
Igor Shalkevich
Chief Executive Officer
David Closson
Chief Information Officer
Company data provided by crunchbase