This job has closed.

Everest Consultants, Inc. · 1 day ago

Marketing Operations Specialist - Marketo & Data Focus

United States

Full-time

Remote

Mid Level

$21.84/hr - $21.84/hr

3+ years exp

Everest Consultants, Inc. is looking for a Marketing Operations Specialist with a focus on Marketo and data management. The role involves maintaining the integrity of the marketing database, supporting campaign execution, and ensuring data quality and compliance.

ConsultingInformation TechnologyStaffing Agency

Growth Opportunities

Responsibilities

Marketo Database Management & List Operations (Core Focus)

List Import & Segmentation: Own the end-to-day process for all external list imports (e.g., events, webinars, purchased data) into Marketo, ensuring strict adherence to data governance, privacy compliance (e.g., GDPR, CCPA, CAN-SPAM), and internal routing protocols

Data Integrity: Execute ongoing database hygiene initiatives, including deduplication, standardization (e.g., country, job title), data enrichment, and monitoring of critical Marketo fields to maintain data quality

Campaign Support: Manage the creation and maintenance of static and dynamic Smart Lists for targeted campaigns, lead scoring, and lead lifecycle management within Marketo

System Health Monitoring: Proactively monitor Marketo-to-CRM (e.g., Salesforce) sync health, identifying and resolving integration errors or field mapping issues related to list operations and data flow

Operational Excellence & System Future-Proofing

Process Documentation: Document all list import, data cleanup, and governance processes to ensure consistency and scalability across the marketing team

Proactive Issue Resolution: Apply a strategic understanding of Marketo's core functionality (Programs, Smart Campaigns, Triggers) to anticipate the systemic implications of data changes and list operations

System Optimization: Identify potential database bottlenecks, campaign inefficiencies, or data structure weaknesses and propose/implement solutions to future-proof the marketing automation platform

Stakeholder Consultation: Act as the subject matter expert on data best practices, advising marketing and sales teams on compliant and efficient ways to handle data and list acquisition

Autonomy and Time Management

Self-Paced Execution: Manage a high volume of list and data-related requests, prioritizing tasks and completing work efficiently within reasonable timeframes

Independent Problem Solving: Demonstrate a high degree of autonomy in daily operations, ready to "jump in and get started " on immediate data needs and system tasks

Strategic Inquiry: Maintain a critical balance between independent action and necessary consultation, knowing when a minor change could have a "big implication " and requires manager or team alignment

Qualification

MarketoData ManagementMicrosoft ExcelSalesforceB2B ExperienceProactive Problem SolverDetail-OrientedCommunication

Required

Basic to intermediate hands-on experience with Marketo (or similar enterprise Marketing Automation Platform like Eloqua or Pardot). Must understand the core concepts of Programs, Smart Lists, Sync Status, and field management

Demonstrated ability to work with large data sets, including advanced proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, conditional formatting) or similar tools for data cleaning and manipulation

Exposure to Salesforce or a similar CRM system, with an understanding of how Marketo data flows to and impacts the sales system

3+ years of professional experience in a Marketing Operations or Marketing Technology-focused role

Experience in B2B or Technology industry (preferably with exposure to Networking or Hardware/Software solutions)

Exceptional attention to detail, particularly in highly technical and data-sensitive processes

A drive to not just execute, but to find and solve underlying system and data quality issues

Excellent written and verbal communication skills, with the ability to clearly articulate technical data issues to non-technical stakeholders