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Fello · 5 hours ago

Director of Event Marketing

United States

Full-time

Remote

Director/Executive

8+ years exp

Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the AI Operating System for relationship-driven growth. They are seeking a strategic event marketing leader to own and lead Fello’s end-to-end event vision, positioning events as a core growth, brand, and revenue channel.

Artificial Intelligence (AI)B2BEmail MarketingGenerative AILead GenerationMarketing AutomationSaaSSoftware

Responsibilities

Own the overall event strategy and calendar across conferences, trade shows, webinars, virtual events, and executive programs

Develop an annual, integrated event strategy aligned to demand generation, customer marketing, and thought leadership goals

Identify and prioritize the right mix of company-hosted events, field events, sponsorships, and webinars

Establish clear success criteria, KPIs, and ROI frameworks for all events

Own event storytelling, including themes, creative direction, session frameworks, and attendee journey

Partner with content, product marketing, and leadership to develop compelling agendas and materials

Oversee development of event assets such as presentations, stage content, signage, video, and digital experiences

Ensure consistency across event messaging, visuals, and tone

Lead the creation and evolution of Fello-hosted events and conferences from concept through execution

Define event purpose, target audience, themes, messaging, content tracks, and experience design

Partner with internal stakeholders on agendas, speaker strategy, session formats, and content narratives

Oversee event execution through internal resources and external vendors

Provide strategic direction, timelines, and quality standards to ensure seamless delivery

Manage event budgets, forecasts, and vendor relationships at a strategic level

Ensure operational efficiency, risk management, and contingency planning

Define and track event performance metrics including pipeline impact, ROI, engagement, and retention

Deliver executive-level reporting and insights on event effectiveness

Use data to optimize event strategy, mix, and future investments

Qualification

Event StrategyContent DevelopmentPerformance MeasurementBudget ManagementVendor ManagementEvent TechnologyContinuous ImprovementLeadershipOrganizational SkillsStrategic MindsetCollaboration