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Workshop Digital · 15 hours ago

Growth Marketing Specialist (Richmond, VA)

Henrico, VA

Full-time

Hybrid

Mid Level

$65K/yr - $75K/yr

3+ years exp

Workshop Digital is a team of curious, driven marketers based in Richmond, Virginia, focused on solving complex problems and creating results for clients. The Growth Marketing Specialist is responsible for executing growth-driven marketing strategies, optimizing customer acquisition and retention through various marketing campaigns, data analysis, and collaboration with cross-functional teams.

AdvertisingDigital MarketingSEO

Comp. & Benefits

Responsibilities

Coordinate activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)

Support the strategy and execution of email newsletters and social media

Proofread submissions before use in marketing campaigns

Assist with PR and event planning

Maintain Salesforce data for accurate reporting

Stay informed about marketing industry trends

Analyze marketing trends and customer behavior to inform marketing strategy

Assist the Growth Marketing Manager with budget management

Support cross-division teams with client and sales assets

Ensure quality execution of marketing campaign assets

Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager

Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion

Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals

Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications

Assist the Growth Marketing Manager with maintaining budgets

Research potential new local and national advertising opportunities to promote brand awareness

Develop and complete award submissions, and also source additional award opportunities

Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates

Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads

Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness

Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation

Maintain a clean lead list in Salesforce for the sales team

Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally

Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager

Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies

Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets

Continuously improve knowledge and skills through industry publications, professional development, training, and certifications

Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department

Assist in compiling strategy presentations to present to Leadership

Qualification

Growth marketing experienceDigital marketing channelsMarketing automation toolsSEO best practicesAnalytical skillsMS Office SuiteGoogle SuiteA/B testingProject managementCommunication skillsInterpersonal skillsCreative thinkingAttention to detail