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Fello · 3 hours ago

Director of Growth Programs & Lifecycle Marketing

United States

Full-time

Remote

Director/Executive

6+ years exp

Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the AI Operating System for relationship-driven growth. The Director of Growth Programs & Lifecycle Marketing will own and operate Fello’s growth execution system, ensuring integrated campaigns and lifecycle marketing drive pipeline, revenue, and customer expansion.

Artificial Intelligence (AI)B2BEmail MarketingGenerative AILead GenerationMarketing AutomationSaaSSoftware

Responsibilities

Own and evolve the integrated growth strategy across lifecycle and ABM motions, with clear authority to prioritize, sequence, and sunset initiatives

Set quarterly and monthly growth priorities tied directly to ICP-driven pipeline and demo targets, making explicit tradeoffs between what runs now vs. later

Ensure all growth initiatives are aligned to ICP and ICP+ segments, prioritizing pipeline quality and conversion over lead volume

Translate company and category strategy into a focused growth roadmap, determining where to invest, experiment, or pause

Partner with peers to support product launches and event-led initiatives while maintaining ownership of growth prioritization and execution standards

Lead cross-functional campaign planning across performance marketing, marketing operations, integrated lifecycle campaigns, and ABM, setting clear priorities and execution standards

Own campaign sequencing, timelines, and dependencies, with authority to resolve conflicts and reprioritize as needed

Act as the 'air traffic controller' for growth initiatives, determining what moves forward, what waits, and what stops

Ensure consistent, high-quality execution across all channels, raising the bar on focus, relevance, and impact

Partner with content and events leaders to ensure campaigns are integrated, intentional, and outcome-driven

Own the end-to-end TOFU → BOFU strategy, defining how prospects move through the funnel and where focus should shift to improve conversion quality

Partner with Marketing Ops and RevOps to define lead scoring, funnel benchmarks, and handoff criteria that prioritize ICP fit and sales efficiency

Design lifecycle programs for adoption, retention, and expansion with clear hypotheses, success criteria, and go/no-go decision points

Own growth KPIs including signals generated, demos scheduled and held, marketing-sourced pipeline, and funnel conversion rates, with accountability for acting on insights

Run weekly growth reviews and pipeline pacing sessions, making data-backed decisions to adjust priorities, sequencing, and investment

Identify underperforming initiatives and make clear calls to optimize, pause, or stop efforts that are not driving ICP-quality pipeline

Directly manage growth team ICs across paid, ABM, campaigns/demand writing, and operations, setting clear direction, priorities, and expectations

Empower the team through strong prioritization, decision-making frameworks, and clarity on what matters most

Elevate performance by reinforcing focus, execution quality, and accountability over activity and volume

Qualification

B2B SaaS growthLifecycle marketingPipeline managementData-driven decision makingCampaign planningCross-functional collaborationAdaptive mindsetMetrics-driven approachProject management toolsCommunicationOrganizational skills

Required

6–10 years of experience in B2B SaaS growth, demand generation, or lifecycle marketing

Demonstrated ability to set priorities, make tradeoffs, and say 'not now' to protect focus and impact

Strong point of view on pipeline quality, ICP alignment, and what drives durable revenue growth

Hands-on experience designing and operating pipeline-driving growth systems, improving funnel conversion through connected programs and execution frameworks

Deep understanding of B2B SaaS funnels and lifecycle marketing

Proven ability to orchestrate cross-functional teams and initiatives

Highly organized and metrics-driven approach to growth

Strong communication skills with the ability to bring clarity to complex initiatives

Adaptive, collaborative mindset with comfort working in an agile, fast-paced startup environment