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Art of Dental Marketing · 2 hours ago

SEO Specialist

Overland Park, KS

Full-time

Onsite

Mid Level

Art of Dental Marketing is a stable company with a long history of excellent customer service, focusing on dental marketing. They are seeking an SEO Specialist to develop and optimize digital marketing campaigns and websites, ensuring alignment with corporate objectives.

Advertising

Responsibilities

Manages, develops and executes comprehensive website strategies, both short and long range to meet the objectives of the organization

Evaluates and recommends new on and off-site opportunities in optimization

Maintains up to date knowledge of “white hat” tactics and an awareness of how to avoid “black hat” tactics to maximize effectiveness of SEO efforts

Perform keyword research and competitor analysis

Implement on-page SEO including content optimization, meta-data optimization and site architecture

Utilize available tools and platforms to build online presence by gaining trust and authority with search engines

Conduct monthly client reporting

Implements strategic online marketing campaigns to achieve corporate objectives for products and services

Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients

Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity

Planning advertising and promotional activities involving online and electronic media

Evaluates and recommends distribution channel development programs

Stays current with digital marketing industry, Social Media trends and competition

Develops and executes online marketing campaigns for clients and the organization including SEM (paid search)

Recommends and assists with updates to company and client websites to increase overall website effectiveness and SEO by monitoring and testing campaigns to optimize effectiveness and ensure ROI

Creates, implements and monitors SEO strategy to drive traffic and conversation rates

Ensures effective control of online marketing results and takes corrective action to guarantee that achievement of marketing objectives occurs within designated budgets

Conducts market research and adjusts marketing strategies to meet changing market and competitive conditions

Evaluates market trends through assessment of competitive products and marketing activities

Analyzes campaigns and identifies trends to optimize the campaigns to produce the maximum ROI for the company and its clients

Researches and evaluates market and adjusts to new trends to meet changing market and competitive conditions

Assists in implementing all tracking mechanisms on websites and monitors website analytics and online conversations

Establishes and maintains a consistent corporate image throughout products lines

Analyzes current research and statistical techniques and evaluates the latest research developments to develop new market research methods

Maintains up to date knowledge and expertise of SEM strategies

Plans, organizes and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources

Qualification

SEO strategyKeyword researchOn-page SEODigital marketingSEMTeam motivationMarket researchClient reportingAnalytics monitoring

Required

Develops, implements and optimizes the performance of digital marketing campaigns and websites

Establishes direction and motivates team members while encouraging improvement and innovation

Manages, develops and executes comprehensive website strategies, both short and long range to meet the objectives of the organization

Evaluates and recommends new on and off-site opportunities in optimization

Maintains up to date knowledge of 'white hat' tactics and an awareness of how to avoid 'black hat' tactics to maximize effectiveness of SEO efforts