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GMMB · 1 week ago

Digital Media Planner - Political Cycle 2026

Washington, DC

Contract

Hybrid

Mid Level

$55K/yr - $65K/yr

3+ years exp

GMMB is a company committed to making a difference in the world through their work with political clients. They are seeking an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies, manage cross-platform campaigns, and present insights to clients.

AdvertisingDigital EntertainmentInternetMarketingTelecommunications

Responsibilities

Provide expert counsel and guidance to clients on digital media advertising strategies

Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals

Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches

Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc

Monitor campaign performance, optimize in order to achieve objectives, and analyze and report results

Understand the value and role of evolving digital platforms, and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance

Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts

Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices

Qualification

Digital advertising strategiesCross-platform media buyingCampaign performance analysisAd-serving platform experienceSearch engine marketingSocial media platformsAnalytical skillsClient relationship managementPresentation skills