BHC · 1 hour ago
Creative Director
Charleston, SC
Full-time
Onsite
Senior Level
5+ years expBHC is a company that focuses on creating world-class experiences, and they are seeking a Creative Director to lead their creative vision. This hands-on role involves crafting compelling campaigns and visual narratives that enhance the brand's identity and engage guests and locals alike.
Hospitality
Responsibilities
Craft high-impact layouts, storyboards, and visual narratives for both client-facing presentations and internal creative reviews. Translate strategic objectives into cohesive visual concepts that inspire and inform
Partner closely with cross-functional teams to plan and execute world-class photo shoots, video content, and multimedia campaigns. Provide clear direction on set and ensure a strong, consistent aesthetic throughout
Uphold and evolve the visual identity of the brand across all channels—from integrated marketing and experiential activations to social media and internal communications
Stay sharp on emerging design trends, social formats, and cultural shifts. Proactively introduce fresh creative ideas that push boundaries and elevate the brand experience
Partner with GMs, marketing, and events teams to tailor creative outputs that reflect the unique identity and guest experience of each space
Concept and produce design work that spans formats—e.g., in-room guest materials, event signage, menus, digital billboards, park programming flyers, and immersive experiential installations
Select and oversee external collaborators including photographers, stylists, illustrators, and production vendors to ensure creative alignment and brand consistency across all executions
Drive the visual development of BHC’s marquee events (e.g., culinary weekends, brand partnerships, holiday activations), delivering campaign toolkits and content that amplify visibility and engagement
Develop and maintain a centralized asset library and brand system that ensures quality, continuity, and ease of access across BHC teams and partners—photos, templates, iconography, and campaign creative
Qualification
Required
5+ years of creative concepting and creative direction experience, either in-house or within an agency environment
A portfolio that demonstrates standout visual thinking, integrated campaign work, and platform-specific design fluency
Deep understanding of internet and social media culture with a knack for creating content that resonates across Instagram, TikTok, LinkedIn, and beyond
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and video editing tools (Premiere Pro, Final Cut Pro)
Exceptional visual instincts: composition, typography, layout hierarchy, and detail orientation
Ability to manage multiple high-priority projects under tight timelines while maintaining creative excellence
Passion for lifestyle, luxury, and crafting memorable brand moments
Preferred
Strong copywriting skills and the ability to bring a clear voice to visual storytelling
Company
BHC
Founded in 2021, BHC is a Charleston, SC-based luxury urban resort destination whose sole purpose is to create meaningful ways for people to connect and share extraordinary experiences.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mary Shields
Chief Financial Officer, Beemok Hospitality Collection
Mark Fox
Chief Information Officer (Consultant)
Company data provided by crunchbase