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Forager · 2 hours ago

Growth Lead

United States

Full-time

Remote

Mid, Senior Level

Forager is seeking a dynamic and results-oriented Growth Lead to drive user acquisition and maximize the conversion of free users to paid subscribers. This role involves architecting the conversion funnel, leveraging data-driven strategies to optimize user engagement and accelerate revenue growth.

CRMReal TimeSaaSSoftware

Responsibilities

Develop and execute comprehensive strategies focused on converting free users to paid subscriptions. This includes identifying key conversion points, designing targeted campaigns, and implementing effective messaging and incentives

Analyze user behavior and identify opportunities to improve conversion rates. Utilize analytics tools to track key metrics, conduct A/B testing, and optimize the user journey

Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions. Craft compelling copy and personalized offers to resonate with different user segments

Collaborate with the product and engineering teams to optimize the onboarding process and improve the overall user experience. Ensure a seamless transition from free to paid

Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts. Highlight the value proposition of our paid subscription and address potential user objections

Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic to our free trial and subscription pages. Optimize campaigns for conversion and ROI

Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth. Provide regular updates and insights to the leadership team

Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space. Continuously experiment and iterate to improve conversion performance

Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion

Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential

Drive and manage sales led growth and our account based marketing efforts with the goal of growing our pipeline value for our sales team

Qualification

User acquisition strategiesConversion rate optimizationMarketing automation toolsAccount-based marketingCustomer lifecycle marketingAnalytical skillsA/B testingSaaS experienceCommunication skills