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Harrah's Cherokee Valley River · 3 hours ago

Marketing Specialist

Las Vegas, NV

Full-time

Onsite

Mid Level

3+ years exp

Harrah's Cherokee Valley River is seeking a Marketing Specialist to support their Digital GM’s and Field Marketing Team in driving local marketing plans. The role involves managing social media accounts, executing regional offers, and collaborating with various teams to enhance brand programming.

Gambling & Casinos

Responsibilities

Develop, implement, and manage William Hill US social media strategy; It will be your job to personally manage the online presence of incoming property reviews

Create and publish daily content (static and video) and maintains editorial calendar across sports social media platforms including updates, news and brand narratives

With specific state strategies in mind, be able to create content and collaborate with enterprise social media team that has regional impact

Lead audience growth, awareness and engagement

Create social content strategy around the sports calendar

Collaborates with enterprise social and other departments to produce and execute content

Complies with process and governance with the usage of enterprise social media publishing and analytics tools such as Sprout Social

Measure success and report social media KPIs to management team monthly; must have a good understanding of social media KPIs

Cover events and activations as needed. Travel may be necessary

Engage with customers and assist with questions across all social media channels to ensure all responses are accurate as possible and customer issues are addressed on a daily cadence

Interact with enterprise digital reputation team and stakeholders to escalate any recurring issues or trends seen in multiple reviews and social mentions

Use of an enterprise social media technology platform (Sprout Social) for real-time responses to Facebook, Instagram, X, and other official networks to rectify guest issues and manage app review response through Apple App Store and Google Play App Store

Provide outstanding service through the written word. Must have excellent grammar and spelling skills

Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization

Qualification

Social media managementContent creationSocial media strategyAdobe PhotoshopAdobe LightroomCustomer support experiencePassion for sportsCommunicationTeam collaboration