IBM · 3 hours ago
Digital Field and Partner Marketing Specialist
San Jose, CA
Full-time
Hybrid
Entry, Mid Level
2+ years expIBM is a leader in AI-powered, cloud-native software solutions, and they are seeking a Digital Field and Partner Marketing Specialist to drive digital pipeline generation for the region. This role involves planning and executing high-impact digital campaigns, collaborating with various marketing teams, and measuring the effectiveness of these programs.
Business DevelopmentBusiness Information SystemsCRMData ManagementSoftware
Responsibilities
Plan, and execute a high volume of digital marketing campaigns (e.g., webinars, virtual workshops, digital series) to drive regional lead generation and pipeline contribution across AMER
Align closely with the Partner Marketing and Field Marketing teams on pipeline goals and regional sales priorities, focusing on creating new active sales opportunities, accelerating deal progression, and improving conversion rates through digital programs
Manage the end-to-end execution of virtual events and digital programs, including landing page creation, email communication flows, social promotion coordination, content upload, and follow-up strategy
Collaborate with Growth Marketing and Field Marketing to ensure digital assets and messaging are compelling, technically accurate, and aligned with HashiCorp's broader business goals and core messaging
Own the technical setup and execution of digital campaigns, utilizing marketing automation (Marketo) and CRM (Salesforce) to ensure proper lead routing, tracking, and segmentation
Design and build registration pages, email communications, and coordinate targeted social promotion campaigns to maximize digital program attendance and engagement
Track, analyze, and report on key digital metrics including campaign performance, lead generation, pipeline contribution, and ROI, providing clear insights and recommendations for optimization
Coordinate directly with regional Sales and Field Marketing teams to ensure they are fully enabled on upcoming digital programs, providing them with necessary assets for outreach and follow-up
Maintain a pulse on regional market needs and performance, proactively recommending new digital strategies or campaign adjustments to meet changing demands
Qualification
Required
2-3 years of experience in Field Marketing or Demand Generation, ideally in B2B software or technology with a proven focus on digital channel execution
Demonstrated experience owning the execution of digital programs
Strong familiarity and hands-on experience with key marketing technologies such as Salesforce (or similar CRM), Marketo (or similar marketing automation), SplashThat (or similar event management), and G-Suite
Demonstrated ability to take ownership, manage complex projects, and follow through on all program deliverables independently
Preferred
Bachelor's Degree
Familiarity with HashiCorp tools or other open-source developer/cloud infrastructure tools is a plus
None
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
10001+ employees
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2577)
2024 (3320)
2023 (2166)
2022 (1814)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-01-14IPO
Leadership Team
Alain Bénichou
Chief Executive Officer, IBM Greater China Group
Alex Yang
CTO and Chief Architect
Recent News
The Register
2025-12-30
2025-12-30
Company data provided by crunchbase