RedBalloon · 1 day ago
Director of Social Media & Creative Strategy
United States
Full-time
Remote
Lead/Staff, Director/Executive
3+ years expUpward News is looking for a Director of Social Media & Creative Strategy to scale their presence from 300K Instagram followers to 1 million and beyond. The role involves creating shareable graphics and videos, managing social channels, and driving viral growth across platforms.
EmploymentHuman ResourcesRecruitingSaaS
Responsibilities
Build and execute a growth roadmap to take Instagram from 300K to 1M followers
Create and oversee graphics, reels, and short-form videos designed to go viral
Spot trending stories and cultural moments, package them into social-first formats fast
Own the look, tone, and style of all social content to maintain consistency and authority
Manage daily content calendars, posting schedules, and engagement strategies
Work with editorial to repurpose stories into high-performing visual and video content
Track performance metrics, A/B test creative, and continuously optimize for growth
Lead creative experimentation across Instagram, TikTok, YouTube Shorts, and X
Qualification
Required
Proven track record of growing social media accounts
Skilled in short-form video editing (Reels/TikTok/Shorts) and graphic design
Deep understanding of what drives virality and audience engagement
Data-driven mindset with strong instincts for timing, format, and platform trends
Minimum 3 years experience in social media growth, digital media, or creative direction
Preferred
Passion for news, culture, and digital storytelling
Company
RedBalloon
RedBalloon is an HR tech company that offers a free job board, connecting serious job seekers with employers.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.9M2025-07-10Seed· $1.41M
2024-06-17Seed· $1.49M
Recent News
2025-11-11
Company data provided by crunchbase