Homebase · 4 hours ago
Senior Product Marketing Manager (Hybrid)
San Francisco, CA
Full-time
Hybrid
Senior Level
7+ years expHomebase is an innovative company dedicated to helping small businesses thrive through their comprehensive app designed for hourly teams. They are seeking a strategic, data-driven Senior Product Marketing Manager to lead go-to-market efforts for their AI-powered Hiring Assistant product, focusing on customer segmentation, campaign execution, and collaboration with various teams to enhance customer acquisition and lifetime value.
AppsHuman ResourcesProfessional ServicesSoftware
Responsibilities
Own the end-to-end go-to-market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization
Lead research to identify high-potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies
Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion
Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR
Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions
Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact
Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams
Qualification
Required
7+ years of experience in product marketing, growth marketing, or strategy roles—preferably in SaaS, marketplaces, or AI-powered tools
Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesis-driven approach to go-to-market execution
Strong analytical chops—you love digging into customer data, segment behavior, and funnel performance to guide strategy and improve results
Proven ability to own GTM launches, lead cross-functional initiatives, and optimize campaigns for long-term value
Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior
Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props
Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders
Experience launching or scaling AI-powered or hiring-related tools
Preferred
Exposure to freemium → paid product models or cross-sell strategy
Previous ownership of a new product or zero-to-one GTM
Benefits
Stock options + 401(k) with 4% match
Medical, dental, and vision coverage + FSA options
Unlimited PTO (salaried) + company holidays
Up to 12 weeks of paid parental leave (after 6 months of service)
Life insurance + short/long-term disability coverage
Work From Anywhere Month + meeting-free weeks yearly
Meals provided, commuter benefits, team offsites, and Customer Days
Stock options + TFSA/RRSP with 4% company match
Comprehensive medical, dental, and vision for you and your dependents
Flex time off + company holidays + designated focus periods
Maternity/Parental Leave EI top-up support offered (after 6 months of service)
Life insurance + short/long-term disability coverage
Meals provided, team offsites, and Customer Days
Company
Homebase
Homebase is a software application that provides tools for employee scheduling, time tracking, communication, and task management.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$189MKey Investors
L CattertonBank of America Breakthrough LabNotable Capital
2024-04-03Series D· $60M
2023-05-16Non Equity Assistance
2021-11-15Private Equity· $30M
Leadership Team
John Waldmann
Founder, CEO
Philip Moon
CFO
Recent News
The Independent
2025-12-29
London Evening Standard
2025-12-29
Company data provided by crunchbase