Inside Lighting · 5 hours ago
Marketing Lead
Oakland, CA
Full-time
Hybrid
Mid Level
3+ years expALW is a company dedicated to illuminating spaces with innovative lighting solutions. They are seeking a creative and highly motivated Marketing Lead to manage product assets and create sales-enablement collateral for key influencers in the architectural lighting industry.
Internet
Responsibilities
Collaborate with sales & product development teams to create and update sales-enablement assets (e.g., brochures, web pages, presentations)
Maintain editorial calendar – detailing events, campaigns, and other supporting activities – in coordination with sales & new product launches
Develop, copywrite, and execute outbound marketing communications - such as email blasts, social media posts, and event invitations/outreach/follow-ups
Coordinate with sales to plan and execute customer experiences (in-office, factory, and other outside events)
Coordinate with the sales team to determine marketing needs for upcoming events/trade shows (e.g., collateral, swag, samples)
Coordinate shipment of marketing materials & product samples as requested
Accurately enter/update contact information and other key data from sales team into marketing systems
Maintain accurate inventory of marketing materials and product samples (sample library), and advise when re-orders are necessary
Research industry trends, and identify trending topics to develop thought leadership opportunities and presentations (e.g., AIA-accredited presentations)
Support the development of email campaigns, blog posts, white papers, case studies, and other content
Develop detailed concepts for customer-facing videos (such as product features, installation, and case study)
Prioritize multiple projects and deliver highly effective and creative work
Qualification
Required
Bachelor's degree in marketing, communications, engineering, architecture/lighting design, or a similar field
3+ years of marketing experience with prior knowledge of the lighting or AEC (architecture, engineering, construction) industry and a deep understanding of customer needs
Prior experience/knowledge of the lighting/construction industry and key customer personas (e.g., architect, interior designer, engineer)
Understanding of the marketing funnel, and ideating content to target prospects at each stage
A natural curiosity to measure, test, learn, and iterate to get the best results possible
Proficiency with HubSpot Marketing Hub (or equivalent email marketing tools)
Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Canva
Proficiency with Microsoft Office Suite (Excel/Word/PowerPoint/OneDrive)
Critical problem-solving skills with a high attention to detail. Strong communication skills, verbal and written
Strong interpersonal skills, with ability to interact effectively with both internal and external customers at all levels
Ability to multitask, prioritize, and be flexible with changing business needs in a team environment
Valid Passport with ability to travel domestically and internationally (Mexico/Canada) approximately 10% of the time
Benefits
Group health plan (including dental & vision)
401(k)
Paid vacation & sick time
Excellent medical, vision and dental coverage options
401(k) with company match to help save for your future
Eligibility for a competitive year-end performance bonus (based on individual merit & company performance)
Flexible Spending Account (FSA) with tax-saving options
Excellent Work/Life Balance – Paid Time Off, Sick Days, Volunteer Days, Company Holidays, and Floating Holidays
Happy Hours & Team-Building Events
Commuter benefits & cell phone/home internet stipend
Fully stocked kitchen with a variety of snack, food, and drink options
Company swag!
A great company culture with a strong emphasis on diversity, equity, and inclusion
Company
Inside Lighting
Inside Lighting is North America’s most visited media site for lighting industry news and analysis.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase