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Canvas Worldwide · 1 hour ago

Specialist, Paid Social (MGM)

Los Angeles, CA

Full-time

Hybrid

Entry Level

$70K/yr - $70K/yr

1+ years exp

Canvas Worldwide is an independent media agency that provides innovative solutions for brands. The Specialist, Paid Social will focus on managing paid media campaigns across various social platforms, optimizing performance, and collaborating with the team to provide insights and recommendations.

AdvertisingBrand MarketingMarketing

Responsibilities

Manage day-to-day campaign performance and analysis working directly with the team's Media Director

Perform research to understand audiences and their behaviors

Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns

Evaluate creative ads for platform specifications and advise client-lead creative team on best practices

Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs

Perform account diagnostic checks, inclusive of providing daily pacing updates

Review & present findings internally to build recommendations in an on-going capacity

Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities

Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms

Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval

Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan

Qualification

Paid Social MediaCampaign OptimizationData AnalysisMicrosoft OfficeCommunication SkillsOrganizational SkillsTime ManagementDetail-Oriented

Required

Bachelor's Degree Preferred

1-2 years of experience working in paid social media

Proven ability to drive projects from start to finish

Excellent written and verbal communication skills

Strong organizational and analytical skills

Excellent time management skills and ability to follow through

Extremely detail-oriented

Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor

High level proficiency and knowledge of Microsoft Office products as well as planning tools

Benefits

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a 'Do Good Day,' and unlimited PTO