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Canvas Worldwide · 2 weeks ago

Associate, Paid Social (MGM)

Los Angeles, CA

Full-time

Hybrid

New Grad, Entry Level

$50K/yr - $50K/yr

Canvas Worldwide is an independent media agency known for its innovative solutions in advertising, working with clients like Hyundai and McDonald's. The Associate, Paid Social role offers an opportunity to kick-start a career in digital advertising, focusing on Paid Social while collaborating with cross-functional teams on media strategies and campaign management.

AdvertisingBrand MarketingMarketing

Responsibilities

Support your team in developing campaign plans and strategies based on client briefs

Provide updates for deliverables & re-prioritize tasks as needed

Maintain status sheets, development of meeting recaps, content calendars, etc

Assist in thoroughly QAing campaigns ahead of launch

Monitor campaign pacing on a daily basis

Collaborate with team members to update bids and manage campaign optimizations

Prioritize day-to-day tasks across titles, phases and campaigns

Work with your immediate team to manage post-campaign reconciliation and billing

Participate in team brainstorms to kick-off plan and consideration set development

Conduct audience research to identify opportunities for new and existing campaigns

Assist in the creation and presentation of media specific documents such as media plans, platform innovations and wrap reports

Meet with vendors to stay on top of marketplace changes and begin to cultivate relationships within the industry

In collaboration with the Search & Social Specialist, pull reporting to inform media recommendations (platform, placement, creative, etc.)

Qualification

Paid SocialMedia StrategyCampaign ManagementAudience ResearchCollaboration

Required