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Insightful · 9 hours ago

Field Marketing Manager (Contract)

New York, US

Full-time, Contract

Hybrid

Senior Level

$6,500/mo - $6,500/mo

6+ years exp

Insightful is a market-leading platform for employee productivity and workforce analytics. They are seeking a highly organized and results-driven Field Marketing & Events Contractor to own the strategy and execution of in-person and targeted outbound marketing activities, focusing on lead generation for mid-market and enterprise-level sales.

AnalyticsComputerEnterprise SoftwareHuman ResourcesSaaSSoftware

Responsibilities

This focus is on planning, managing, and executing between 3-7 physical and virtual event marketing initiatives per quarter to maximize lead capture and sales pipeline

Event marketing will include all key aspects of end-to-end B2B event management such as sponsorship or hosting logistics and vendor management, promotional activities, lead capture and follow-up

As a budget owner on the marketing team, this individual is expected to be highly detail-oriented and responsible with managing to ROI

Expected contractor time to spike during key event planning periods, roughly 3-4 weeks per quarter

This focus is on creating and executing targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets

Use AI SDR toolsets and other prospecting technology across email, LinkedIn and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns

Sales Enablement: Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts

Support the company’s strategic global markets teams with region-specific and language-optimized content and campaigns, as needed

Qualification

Field MarketingEvent ManagementB2B SaaS Lead GenerationMarTech ProficiencySales CollaborationCampaign Performance AnalysisAnalytical ApproachIndustry KnowledgeEnglish CommunicationOrganizational Skills

Required

Minimum of 6+ years of marketing experience, with a strong focus on field marketing, events, and B2B SaaS lead generation

Demonstrated success in event management (tradeshows, conferences, field events) and executing targeted outbound campaigns

A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights

Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities

Proficiency in key MarTech, Sales Tech and project management tools, including HubSpot, Clay, Instantly, Zoominfo, PhantomBuster and Notion, or similar tools is expected

Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment