Senior Digital Marketing Specialist jobs in United States
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Progressive Dental LLC · 2 hours ago

Senior Digital Marketing Specialist

positionClearwater, FL
timeFull-time
remoteOnsite
senioritySenior Level
money$80K/yr - $95K/yr
date5+ years exp

Progressive Dental Marketing is seeking a Senior Digital Marketing Specialist to lead the strategy, execution, and optimization of paid media campaigns across various platforms. This role focuses on driving scalable growth and improving lead quality for a national portfolio of dental practices, while also refining internal processes and performance benchmarks.

DentalMarketingSocial Media Marketing
Hiring Manager
Gracen Kovacik Malandro
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Responsibilities

Own paid media strategy and execution across Meta Business Manager, Google Ads, and TikTok Ads Manager for a portfolio of high-value client accounts
Architect and scale advanced Google Search strategies, including Responsive Search Ads, match-type segmentation, audience layering, and full-funnel keyword frameworks
Lead bid strategy development, including portfolio bidding, automated strategies, and budget pacing to achieve CPL and conversion efficiency targets
Oversee tracking integrity and attribution accuracy using Google Tag Manager, Google Analytics, and platform-specific conversion tracking
Analyze performance at a strategic level, identifying trends, risks, and growth opportunities across accounts, not just individual campaigns
Partner with Account Managers, Sales, and Creative teams to ensure paid media efforts align with client positioning, revenue goals, and lead quality standards
Guide creative testing strategy for social ads, including messaging frameworks, offer positioning, and visual direction
Actively monitor lead quality and downstream performance, collaborating with internal teams to improve targeting, funnel alignment, and conversion outcomes
Serve as a subject-matter expert on paid media platforms, staying ahead of platform changes, beta opportunities, and emerging best practices
Contribute to internal documentation, process improvements, and training to elevate overall team performance

Qualification

Paid media strategyMeta Ads ManagerGoogle AdsConversion trackingTikTok Ads ManagerPerformance measurementHighly organizedCommunication

Required

5+ years of hands-on paid media experience, preferably in an agency or multi-client environment
Advanced proficiency in Meta Ads Manager and Google Ads; certifications strongly preferred
Working knowledge of TikTok Ads Manager and emerging paid social platforms
Strong understanding of conversion tracking, attribution, and performance measurement
Ability to think strategically while executing with precision and urgency
Strong communication skills with the ability to translate performance data into actionable insights for internal teams and clients
Highly organized, deadline-driven, and comfortable managing complexity at scale

Company

Progressive Dental LLC

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Progressive Dental™, and The Closing Institute®, are the nation's foremost dental marketing and sales coaching authorities.
dateFounded in 2009
location
Clearwater, Florida, USA
people-size51-200 employees
web-link
https://www.progressivedentalmarketing.com

Funding

Current Stage
Growth Stage
Total Funding
$100M
Key Investors
McCarthy Capital
2024-05-30Private Equity· $100M

Leadership Team

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Bart Knellinger
President and CEO
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Recent News

pitchbook.com
Global PE deals for June 3, 2024
2024-06-05
Business Observer
Digital dental marketing firm picks up $100M in funding
2024-06-05
Business Wire
Progressive Dental Marketing fuels growth plans with McCarthy Capital
2024-05-31
Company data provided by crunchbase