AdAdapted · 6 hours ago
Sales Development Representative
Ann Arbor, MI
Full-time
Onsite
Entry Level
1+ years expAdAdapted is an advertising technology solution that enhances purchase intent for shoppers. The Sales Development Representative will focus on generating and qualifying leads for the Executive Sales team, contributing to pipeline generation and revenue growth.
AdvertisingAnalyticsBrand MarketingDigital MediaSoftware
Hiring Manager
Dakota Bruner
Responsibilities
Prospecting Strategy & Outreach: Design and execute personalized, multi-channel outbound campaigns (email, cold call, LinkedIn) to penetrate target accounts and key decision-makers
Pipeline Generation & Qualification: Rigorously qualify inbound and outbound leads to ensure they meet the criteria for a Sales Accepted Lead (SAL), focusing on intent, fit, and budget
Meeting Handoff & Goal Attainment: Consistently achieve and exceed monthly quotas for setting qualified meetings and generating pipeline value for the Account Executive team
CRM (Salesforce) / Pipeline Management: Maintain meticulous records of all prospecting activities ensuring accurate data hygiene to support forecasting
Cross-Function within Client Success, Marketing & Sales Teams on Sales Materials
Proposal Generation / Program Strategy (Support Function, not primary duty)
Organization of Sales & RFP Materials (Support Function)
Calendar Management & Meeting Prep (Support Function for qualified handoffs)
Lead Point of Contact for Strategic Account Vendors (ABCS, Pathformance, Flipp…) (Support Function)
Build & Process Insertion Orders (Support Function, decreasing priority as prospecting increases)
Special Projects (Trade Show & On-Site Coordinating) (Support Function)
Qualification
Required
Degree from an accredited university or college
1+ years of experience in sales, customer-facing, or highly competitive environment (preferred, but not required with exceptional drive)
Demonstrated ‘Hunter' mentality; competitive, persistent, and highly resilient
Eagerness to cold-call and prospect daily
Working knowledge of Google Drive / MS Office applications
Positive Attitude
Results-oriented with a desire to build strong relationships (internal and with clients)
Eagerness to learn and work with deadlines
Unwavering commitment to succeed
Benefits
Flexible PTO policy and healthy schedule for work/life balance
Full-suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance
Roth IRA and 401(k) plans available including company match
Professional development opportunities including; career planning and skill development
Opportunities to get involved in charitable activities and peer interest groups
Company
AdAdapted
AdAdapted is a digital engagement and insights platform for CPG brands and agencies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$7.36MKey Investors
Capital Midwest FundWakestream Ventures
2020-07-14Series A· $2M
2020-04-30Series Unknown· $3.93M
2018-05-11Convertible Note· $0.25M
Leadership Team
Michael Pedersen
CEO
Dan Rector
VP, Strategic Accounts
Recent News
2025-07-17
2025-06-27
2025-06-27
Company data provided by crunchbase