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Canvas Worldwide · 8 hours ago

Specialist, Paid Social (MGM)

Playa Vista, CA

Full-time

Hybrid

Entry Level

$70K/yr - $70K/yr

1+ years exp

Canvas Worldwide is an independent media agency recognized for its innovative solutions in advertising. The Specialist, Paid Social will focus on executing paid media tactics, optimizing campaigns, and managing budgets across various social media platforms while collaborating with the team to analyze performance and make media recommendations.

AdvertisingBrand MarketingMarketing

Responsibilities

Manage day-to-day campaign performance and analysis working directly with the team's Media Director

Perform research to understand audiences and their behaviors

Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns

Evaluate creative ads for platform specifications and advise client-lead creative team on best practices

Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs

Perform account diagnostic checks, inclusive of providing daily pacing updates

Review & present findings internally to build recommendations in an on-going capacity

Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities

Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms

Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval

Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan