Renuity · 6 hours ago
Creative Director
Charlotte, NC
Full-time
Onsite
Director/Executive
10+ years expRenuity is a leading home improvement services business undergoing a major transformation to consolidate several brands under one national identity. The Creative Director will be responsible for defining and executing the creative vision across various touchpoints, leading a creative team, and collaborating with external agencies to elevate the brand.
ConsumerResidentialService Industry
Responsibilities
Define and own the creative direction for Renuity across visual, digital, motion, copy, and experiential touchpoints
Serve as a key stakeholder in our visual identity redesign and help bring that identity to life across every medium
Partner with our external agencies to co-develop concepts, elevate creative quality, and ensure every expression ladders up to a cohesive national brand
Hire, mentor, and lead our in-house creative team
Build the operational backbone of the creative function: processes, workflows, templates, guidelines, and scalable systems
Help design our creative tech stack and operational tools, including the integration of emerging AI capabilities
Produce high-visibility creative work and set the standard for creative excellence
Create design systems, templates, and brand guidelines that ensure consistency, flexibility, and speed across every channel
Develop assets and toolkits that support both full-funnel marketing and performance-driven creative needs
Support Marketing, HR, Internal Comms, Ops, Executive Leadership, and other cross-functional teams as their go-to creative partner
Translate business goals into visually compelling work that drives action and connection
Collaborate nationally with cross-functional teams – with occasional travel to support brand-led initiatives
Work closely with agency partners to align on briefs, refine creative concepts, and bring breakthrough ideas to life across channels
Qualification
Required
10+ years of multi-disciplinary creative experience, with deep expertise in visual and digital design (motion a big plus)
A portfolio that shows vision, craft, and versatility – you create brand worlds, not just assets
Experience leading copywriters and shaping verbal expression/narrative direction, even if you're not the primary writer
A track record of leading or contributing to major brand build, redesign, or campaign initiatives, ideally for large-scale or national companies
Experience building or scaling an in-house creative team or studio
Comfortable working with external agencies – you know how to give clear direction, drive alignment, and elevate the work without heavy-handedness
Strong systems thinking – you know how to turn creativity into repeatable structures that enable scale
Comfortable using AI creative tools and excited to help us define how AI enhances creative workflows and production
Ability to design for multiple purposes – brand storytelling, performance marketing, employee engagement, vendor education, and more
Company
Renuity
Renuity is a certified local home improvement providers throughout the U.S. It is a sub-organization of Titan Holdings.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-06-03Acquired
Leadership Team
Daniel Gluck
Chief Executive Officer
Artemio Garza
Chief Growth Officer
Recent News
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