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Uptime Institute · 4 hours ago

Digital Marketing Coordinator

United States

Full-time

Remote

Mid Level

4+ years exp

Uptime Institute is seeking a highly motivated and detail-oriented Digital Marketing Coordinator with experience in digital marketing, particularly within the technology and digital infrastructure sector. The role involves supporting the development and execution of marketing campaigns, managing leads, and optimizing digital marketing efforts to drive business growth.

Information Technology & Services

Culture & Values

Hiring Manager

Justine Gallagher

Responsibilities

Assist in the development, execution, and optimization of digital marketing campaigns across various channels including email, social media, and web

Coordinate with cross-functional teams to ensure campaign alignment with overall marketing strategy

Manage Marketo campaigns, including email marketing, lead nurturing, and customer engagement programs

Optimize Marketo workflows and processes to improve marketing automation and lead generation efforts

Monitor and analyze Marketo campaign performance, providing insights and recommendations for improvement

Analyze and improving Marketo email templates, landing pages, etc

Maintain and update the Salesforce database, ensuring accurate and up-to-date information

Integrate Salesforce with Marketo to streamline lead management and reporting processes

Collaborate with sales teams to ensure seamless lead handoff and follow-up

Implement lead generation strategies to attract and convert high-quality leads

Manage the lead lifecycle, from lead acquisition through to qualification and conversion

Analyze lead data to identify trends and opportunities for optimization

Track, measure, and report on the performance of digital marketing campaigns using analytics tools

Provide actionable insights based on data analysis to inform future marketing strategies

Regularly update key stakeholders on marketing performance and ROI

Assist in the creation of engaging digital content, including blogs, whitepapers, case studies, and social media posts

Manage content calendars to ensure timely delivery of marketing materials

Qualification

MarketoSalesforceLead generationData analysisDigital marketingGoogle AnalyticsTableauWritten communicationVerbal communicationAttention to detailOrganizational skillsTeamworkAdaptability