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Inside Higher Ed · 2 weeks ago

Specialist - Digital Marketing and Analytics

Appleton, WI

Full-time

Hybrid

Entry, Mid Level

$24.53/hr - $28.86/hr

2+ years exp

Fox Valley Technical College is seeking a Specialist in Digital Marketing and Analytics to support their digital marketing efforts and online presence. The role involves monitoring website and campaign analytics, developing marketing campaigns, and collaborating with internal teams to enhance user experience and support enrollment.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms

Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions

Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website

Resolves website requests and content updates for college websites

Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing

Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives

Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns

Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection

Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement

Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology

Maintains centralized project files and records

Qualification

Google AnalyticsMarketing automationEmail marketingDigital marketingContent management systemsData analysisAdobe PhotoshopAdobe IllustratorInDesignCommunication skills

Required

Bachelor's Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required

Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc. (Both business to business and business to consumer experience is preferred.)

Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc

Intermediate skills in Word, Excel, and PowerPoint

Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful

Intermediate analytics skills evaluating and sorting data

General marketing knowledge and experience to target communications toward specific market segments