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Netskope · 2 hours ago

Field Marketing Manager

Illinois, United States

Full-time

Hybrid

Senior Level

6+ years exp

Netskope is a leading cloud security company focused on redefining Cloud, Network, and Data Security. They are seeking a Field Marketing Manager to lead marketing strategy and execution across North America, partnering closely with sales and channel leaders to drive pipeline growth and customer loyalty.

Cloud SecurityCyber SecurityEnterprise SoftwareSoftware

Growth Opportunities

Responsibilities

Create, own and execute an integrated marketing strategy and plan in regions aimed at driving expansion, net new pipeline growth and customer loyalty for all NAM region accounts

Align with sales leadership to deliver marketing programs fostering engagement with key prospects, converting to qualified sales pipeline. Marketing Manager will be responsible for a portion of regional sales pipeline quota

Partner with the channel marketing team to create and execute co-marketing programs with strategic partners, including MSSPs, DMRs, VARs, SIs, distributors and technical alliance partners across the region

Provide program leadership and guidance to cross-functional marketers (partner, ABM, Campaigns, etc) to build and execute integrated marketing plans for these regions

Partner with product teams on sales and channel enablement strategies for the NAM region

Partner with the corporate campaigns team to extend global marketing programs to the NAM region and provide regional feedback back to the campaigns team

Track program results, measuring program success, and reporting metrics via SFDC

Maintain relationships and competitive pricing sourcing with local marketing vendors and associations

Manage lead flow and lead follow up for the region and partner with marketing operations on funnel management

Drive executional excellence; able to forecast program performance and deliver on time, within budget and meeting or exceeding forecasts, and course correct if program performance is not on target with goals

Collaborate with internal stakeholders to develop collateral, case studies, and manage website deliverables for utilization by the sales team

Qualification

Field Marketing StrategyPipeline GenerationSales AlignmentSecurity Market KnowledgeEvent ManagementFunnel ManagementABM/Data SavvySFDC ProficiencyCollaborationCommunication

Required

6-8 years of creating and executing pipeline generating programs directly and with key partners, in alignment with sales goals and priorities

Extensive knowledge of security market, and the marketing vehicles, partners and associations proven to drive engagement with net new target accounts

Significant experience driving mid-bottom of funnel leads converting into opportunities via virtual and in-person events on behalf of sales new pipeline targets

Significant experience delivering programs targeting practitioner, decision makers and C-level engagement

ROI-driven who is familiar with end to end funnel management / ushering the lead to opportunity

ABM/data-savvy who can prioritize top target accounts

Experience with building and managing marketing plans with channel and tech alliance partners to scale the business exponentially

Proficiency with SFDC

Up to 25% travel