Fit2Run-The Runner's Superstore · 4 hours ago
Marketing Manager
Bradenton, FL
Full-time
Onsite
Mid LevelFit2Run-The Runner's Superstore is seeking a Marketing Manager to coordinate and execute integrated marketing initiatives across various channels. The role involves ensuring brand consistency, managing timelines, and driving alignment across teams to launch marketing programs effectively.
E-CommerceSalesShippingSporting Goods
Responsibilities
Ensure all marketing efforts adhere to established brand guidelines and consistently communicate Fit2Run’s unique value proposition
Develop and maintain a strong, cohesive brand identity across all consumer touchpoints
Act as a brand steward, safeguarding consistency and quality across campaigns, channels, and assets
In collaboration with senior leadership, assist in the development and execution of marketing campaigns across digital, print, and retail channels
Manage campaign timelines, milestones, and launch readiness, proactively identifying and resolving roadblocks
Oversee content strategy and execution across organic and paid social, email, SMS, video, and animation
Coordinate and facilitate marketing goals across multiple internal teams, ensuring alignment and clear communication
Build strong, ongoing working relationships across departments to educate stakeholders on campaign objectives, timing, and status
Work cross-functionally with creative, e-commerce, retail, and external partners to develop compelling creative assets, ad copy, and landing page experiences aligned with the campaign calendar
Provide direction and oversight for executional marketing workflows, ensuring clarity of ownership and accountability
Review and approve content and campaigns to ensure quality, accuracy, and brand alignment
Monitor campaign performance and execution effectiveness, sharing insights and recommendations for improvement
Support reporting efforts to evaluate campaign success against business and brand objectives
Qualification
Required
Experience in coordinating and executing integrated marketing initiatives across digital, print, and in-store channels
Strong understanding of brand identity and value proposition
Ability to manage timelines and ensure marketing programs launch smoothly
Experience in developing and maintaining a cohesive brand identity
Proven ability to act as a brand steward and ensure consistency across campaigns
Experience in collaborating with senior leadership on marketing campaigns
Ability to manage campaign timelines, milestones, and launch readiness
Experience overseeing content strategy and execution across various channels
Strong communication skills to coordinate marketing goals across internal teams
Ability to build strong working relationships across departments
Experience working cross-functionally with creative, e-commerce, retail, and external partners
Ability to provide direction and oversight for marketing workflows
Experience reviewing and approving content and campaigns for quality and brand alignment
Ability to monitor campaign performance and provide insights for improvement
Experience supporting reporting efforts to evaluate campaign success
Company
Fit2Run-The Runner's Superstore
Fit2Run-The Runner's Superstore is a sporting goods shop that provides running shoes.
Founded in 2006
51-200 employees
Funding
Current Stage
Growth StageRecent News
Bradenton Herald
2024-02-09
Company data provided by crunchbase