Designer Brands · 2 hours ago
Sr Digital CRM Specialist-REMOTE
United States
Full-time
Remote
Senior Level
5+ years expDesigner Brands is the parent company of DSW Designer Shoe Warehouse, operating nearly 675 stores across North America. As a Senior Digital CRM Specialist, you will create personalized, omnichannel experiences that engage customers through email, SMS, and push notifications, driving loyalty and results.
Consumer GoodsFashionManufacturingProduct DesignRetailShoes
Responsibilities
Plan and execute promotional, transactional, and lifecycle email campaigns
Partner with ESP and agency teams to build and deploy campaigns
Maintain campaign calendars to ensure timely, strategic execution
Manage and deliver push notifications and SMS campaigns that complement email efforts
Optimize messaging for mobile engagement and collaborate with agency partners for best-in-class communication
Work closely with creative teams to develop clear, concise briefs for email, SMS, and push notifications
Ensure all communications are mobile-responsive and aligned with brand guidelines
Partner with segmentation teams to target the most responsive audiences for engagement and revenue goals
Implement personalization strategies that elevate customer experiences
Track and analyze campaign metrics like open rates, CTR, conversions, and revenue impact
Provide actionable insights to continuously improve performance
Ensure adherence to CAN-SPAM, SMS regulations, and other compliance standards
Stay ahead of industry trends and best practices in omnichannel marketing
Leverage marketing automation platforms (e.g., Braze, Movable Ink, Attentive) to streamline and enhance campaign delivery
Qualification
Required
5+ years in marketing or related business experience
3+ years in email marketing execution
Bachelor's degree in Marketing
Strong initiative, ownership, and a proactive mindset
Detail-oriented with exceptional organizational and project management abilities
Ability to prioritize and manage multiple projects while meeting deadlines
Excellent verbal and written communication skills for cross-functional collaboration
Experience with CRM systems and omnichannel marketing automation tools
Knowledge of deliverability best practices and compliance laws for email, SMS, and push
Preferred
Retail experience strongly preferred
Familiarity with Adobe Analytics, MicroStrategy, or similar reporting tools
Benefits
Free virtual health care
Robust family/fertility benefits
401(k) w/ match
Hybrid and remote work opportunities
Training programs
Professional development
Education assistance
30% off at DSW & com
Discounts across our family of brands
Company
Designer Brands
Designer Brands is a retail company that designs and produces a variety of footwear and accessories.
10001+ employees
H1B Sponsorship
Designer Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (13)
2023 (4)
2022 (1)
2021 (13)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$0M2022-06-01Angel· $0M
Leadership Team
Doug Howe
Chief Executive Officer
Roger Rawlins
Chief Executive Officer
Recent News
MarketScreener
2025-12-13
The Motley Fool
2025-12-10
Company data provided by crunchbase