Confidential Jobs ยท 5 hours ago
Vice President Marketing
Confidential Jobs is a high-growth, multi-billion-dollar retail organization, and they are seeking a Vice President of Marketing. This executive role will define the long-term marketing vision and lead strategies that drive customer connection and revenue growth across various channels.
Computer Software
Responsibilities
Set and champion a bold, brand-forward marketing vision that differentiates the company and creates emotional connection with customers at scale
Lead enterprise, omnichannel marketing strategies that integrate brand storytelling with performance marketing to drive traffic, conversion, and lifetime value
Oversee all marketing functions including brand strategy, creative, digital and performance marketing, print, email, search (SEO/SEM), social media, sponsorships, CRM, and loyalty programs
Define and evolve brand positioning, value propositions, and customer promises to ensure clarity, consistency, and relevance across every touchpoint
Leverage advanced analytics, customer insights, and market intelligence to inform strategy, prioritize investments, and optimize outcomes
Establish enterprise marketing KPIs, dashboards, and attribution models to clearly measure impact, ROI, and business contribution
Anticipate shifts in customer behavior, technology, and competitive dynamics; translate insight into agile, forward-looking strategies
Lead new store and market-entry marketing strategies that generate excitement, accelerate awareness, and build strong local brand presence
Partner with executive leadership and cross-functional teams to align brand, promotional strategy, merchandising, operations, real estate, and growth initiatives
Build, inspire, and scale a high-performing marketing organization with strong succession planning, talent development, and accountability
Act as a strategic thought partner to senior leadership, bringing informed perspectives, decisive recommendations, and enterprise-wide influence
Exercise sound judgment, discretion, and independent decision-making authority while maintaining professionalism and confidentiality
Perform additional responsibilities as needed to support innovation and business growth
Qualification
Required
10+ years of progressive marketing leadership experience, preferably within large-scale retail, consumer, or omnichannel environments
Demonstrated success building and evolving powerful brands while delivering measurable growth and commercial impact
Deep expertise in data-driven marketing, analytics, CRM, loyalty ecosystems, and customer lifecycle management
Proven ability to integrate brand strategy with performance marketing and revenue objectives
Strong strategic and analytical mindset with the ability to translate complex data into clear direction and action
Executive-level communication and storytelling skills with the ability to influence and inspire diverse stakeholders
Experience scaling teams, platforms, and processes in fast-growth environments
Adaptive, forward-thinking leader who thrives amid change and complexity
High standards of integrity, professionalism, and confidentiality
Proficient with Microsoft Office Suite and modern marketing technology platforms