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Carve Partners · 4 hours ago

Digital Natives Marketing Program Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Carve Partners is a company that helps Independent Software Vendors (ISVs) build partnerships with Microsoft. The Digital Natives Marketing Program Manager will drive integrated marketing planning and execution to support the growth of Tech for Social Impact’s Digital Natives business, focusing on demand generation and strategic marketing initiatives.

Business DevelopmentConsultingInformation TechnologyManagement Consulting

Responsibilities

Support strategic planning for the Digital Natives business, specifically by driving and contributing to integrated marketing plans designed to drive to-customer / thru-partner and to-partner demand for events and offers in Tier 1 markets: US, UK, CA, AU, DE, NL, FR

Manage execution of demand gen activities across email, web, GEP, social, third-party partnerships and thru-partner marketing

Support partner success in developing and landing thru-partner campaigns

Leverage Marketplace to automate and drive GTM Scale

Collaborate with stakeholders, agencies, and partners to drive quality standards that set our marketing apart from competitors

Contribute to and orchestrate TSI’s editorial calendar across segments by aligning activity across marketing, sales and partner teams

Optimize the customer journey by understanding touchpoints, cadence and swarming customer clusters with targeted and consistent messaging

Increase impact by coordinating ISV activities (events and offers) by solution play in priority markets

Be responsible for scheduling partner events and demand gen activities, with a customer centric lens to ensure we’re touching our customers with the right message at the right time

Collaborate with the Digital Natives team on the GTM calendar and request intake process to ensure that ISVs provide all of the required inputs for the marketing team to execute demand generation successfully

Review ISV provided inputs: contact information, workload / solution play, target audience, market(s), event details (title, description, URL, date/time and demand generation materials (HTML email, creative assets and social posts for amplification)

Provide expertise and leadership in the management of internal stakeholder relationships connecting sales and marketing to successfully execute marketing campaigns that drive impact to the business while representing the best interests of our nonprofit customers

Summarize and deliver marketing reporting (e.g. email open rates, click through rates), including KPIs, insights and start, stop and continue recommendations

Collaborate with the SMB Partner team to understand business impact of marketing activities on partner sales, and facilitate feedback loop to continuously improve execution and inform future investments and planning

Qualification

Integrated MarketingEvent ManagementMarketing StrategyGTM ExperienceISV MarketingDigital MarketingCollaborationCommunication

Required

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

Must have ISV and/or Partner Marketing and GTM experience