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Fitness Ventures, LLC (Crunch Fitness) · 3 hours ago

PR & Marketing Communications (Marcom) Manager

Altamonte Springs, FL

Full-time

Onsite

Mid Level

3+ years exp

Fitness Ventures, LLC (Crunch Fitness) is one of the fastest growing franchisees in the Crunch Fitness system, operating over 80 locations. The PR & Marketing Communications Manager will be responsible for driving local marketing execution and public relations efforts to enhance brand awareness and support membership sales across all locations.

FitnessHealth CareWellness

Responsibilities

Develop and maintain media relationships to secure consistent coverage

Lead PR strategy for new club openings, acquisitions, milestones, and leadership updates

Manage media requests, talking points, interview prep, and press kits, track coverage and PR performance metrics

Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales

Plan and run multi-channel campaigns across email, SMS, social, content, local outreach, and in-club channels

Write conversion-focused content for email, SMS, landing pages, paid ads, and promotional materials

Work with the corporate marketing team and manage media vendors as needed to support the initiatives at a local level

Execute on campaign KPIs, monitor and optimize marketing campaigns to ensure benchmarks are hit

Collaborate with the digital marketing team to conceptualize, execute, and optimize creative and ad copy

Monitor campaign performance and use data to optimize KPIs tied to traffic, conversions, engagement, and ROI

Monitor emerging trends in email and SMS marketing to identify new opportunities that enhance audience engagement and conversion, supporting continuous optimization

Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together

Develop a deep understanding of the business and act as primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards

Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post event analysis

Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root, PR and digital channels

Guide and ensure consistency of corporate and brand message throughout each marketing initiative

Qualification

Consumer marketing experienceMarketing platforms knowledgeProject management skillsMicrosoft ExcelLocal marketing executionPassion for healthFitnessCommunication skillsSelf-starter

Required

A Bachelor's degree marketing/advertising or related degree is required

At least three (3) years' experience in consumer marketing, advertising, or media field

Strong project management and communication skills

Deep understanding of marketing platforms (CRM & paid media); full knowledge of all bidding, targeting & optimization capabilities

Experience in executing local marketing plans while also supporting national programs as needed

Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment

Ability to work at the strategic level and at the tactical level with ability to problem solve

Microsoft Office Suite knowledge required, specifically Microsoft Excel