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Zachry Construction Corporation · 6 hours ago

Director of Marketing

San Antonio, TX

Full-time

Onsite

Director/Executive

10+ years exp

Zachry Construction Corporation has been shaping America’s infrastructure for over 100 years. They are seeking a Director of Marketing to build and scale the marketing function, establish foundational systems, and deliver integrated strategies across multiple lines of business.

Construction

Growth Opportunities

No H1B

Responsibilities

Partner with the VP of Marketing to build and scale the marketing organization, including org structure, workflows, processes, and platforms

Establish strong working relationships with leaders across all business units to understand business goals, strategies, and target markets

Lead end-to-end integrated marketing strategy across multiple B2C and B2B lines of business

Drive creative strategy and campaign development; oversee agency partners across brand, media, digital, and content

Lead the development and optimization of customer journey maps to identify moments of influence, friction points, and opportunities to enhance customer experience and business performance

Oversee audience segmentation strategies using data-driven insights to tailor messaging, content, and channel mix

Own the marketing automation roadmap, including the design, execution, and ongoing optimization of multi-channel automated campaigns

Develop and manage contact strategies to ensure personalized, timely communications aligned with customer behavior and lifecycle stage

Collaborate closely with analytics teams and agency partners to align segmentation, journey design, and automation with business unit goals

Establish KPIs and reporting frameworks to measure engagement, conversion, retention, and overall marketing effectiveness

Drive ongoing testing, optimization, and innovation across journeys, segmentation models, and offers to improve ROI and personalization at scale

Ensure consistent brand storytelling and customer-centric execution across all omnichannel touchpoints

Build, mentor, and lead a growing marketing team while fostering a culture of ownership, creativity, and accountability

Work closely and collaboratively with internal Public Relations professionals

Qualification

Integrated marketing leadershipB2CB2B experienceBrand strategyMarketing technologyCRMMedia planningAgency managementLeadership skillsCommunication skillsTeam collaborationProblem-solvingSelf-starter mindset

Required

10+ years of integrated marketing leadership experience across both B2C and B2B environments

Experience leveraging prompt engineering and large language models (LLMs), including supervised learning concepts, to develop, optimize, and scale AI-driven marketing strategies and content

Proven success building or transforming marketing teams, systems, and infrastructure

Strong experience across brand strategy, CRM, analytics, media planning, and marketing technology

Background in high-growth environments, new business development, and post-acquisition integration

Demonstrated ability to manage agencies and drive high-quality creative output

A self-starter with a builder's mindset and comfort operating in evolving, ambiguous environments

Excellent communication, leadership, and cross-functional collaboration skills

Confidence without ego and a collaborative, team-first approach

Ability to work effectively with diverse teams, including professional and non-professional staff