IRA Financial · 4 hours ago
Performance Marketing Lead
Sioux Falls, SD
Full-time
Onsite
Senior Level
5+ years expIRA Financial is seeking a Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across various digital advertising channels to drive qualified customer acquisition and revenue growth.
Financial ServicesFinTech
Responsibilities
Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels
Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI
Actively manage budgets, bids, targeting, testing, and funnel optimization daily
Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers
Analyze performance data to identify insights, trends, and opportunities for scale
Own attribution, reporting, and performance dashboards; clearly communicate results to leadership
Ensure campaigns align with compliance, disclosures, and brand guidelines
Identify and test new growth channels, platforms, and acquisition opportunities
Continuously improve acquisition efficiency, lead quality, and downstream conversion performance
Qualification
Required
Bachelor's degree in business, marketing, finance, or a related field (or equivalent work experience)
5+ years' experience in growth marketing or performance marketing, with deep hands-on paid media management experience
Proven track record of scaling paid acquisition campaigns with measurable ROI
Strong expertise in Google Ads, Meta Ads, and other paid media channels
Experience managing meaningful paid media budgets with accountability for performance
Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools
Experience with conversion rate optimization (CRO) and funnel optimization
Ability to balance strategy with execution – you're comfortable being both the owner and operator
Strong communication skills and the ability to collaborate cross-functionally
Familiarity with marketing automation and CRM platforms (Salesforce preferred)
Benefits
Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave
Catered lunch every Monday
Monthly 15-minute massage
Company
IRA Financial
IRA Financial is a leading public trust company specializing in self-directed retirement solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$2.3M2019-12-19Series Unknown· $2.3M
Leadership Team
Adam Bergman
Founder
Recent News
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