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Fitness Ventures, LLC (Crunch Fitness) · 4 hours ago

Vice President Marketing

Altamonte Springs, FL

Full-time

Onsite

Director/Executive

8+ years exp

Fitness Ventures, LLC is one of the fastest growing franchisees in the Crunch Fitness system, currently operating 80 locations and known for its innovative fitness offerings. The Vice President of Marketing will lead the marketing organization, translating high-level strategies into actionable plans to drive member growth and brand consistency across all markets.

FitnessHealth CareWellness

Responsibilities

Translate corporate marketing strategy and board-level goals into actionable marketing plans by region and club

Oversee presale, grand opening, promotional and acquisition campaign rollouts across multiple markets

Ensure every campaign aligns with the Crunch brand voice and Fitness Ventures’ performance standards

Advise on market-level opportunity: demographic shifts, competitor activity, cost-to-acquire, and whitespace analysis

Lead and mentor a high-performing team of marketing professionals (creative, digital, Marcom, PR)

Manage relationships with external vendors, agencies, and franchise partners

Foster collaboration with Sales, Operations, Group Fitness and Personal Training to ensure alignment on goals and metrics

Partner with CMO on developing quarterly and annual performance forecasts tied to NMU, revenue, and AUV goals

Manage CAC efficiency and lead volume across 100+ clubs; ensure spend is optimized daily

Lead a team of digital buyers, marketing analysts, and growth specialists

Provide hands-on direction for pacing, optimization, and reporting

Ensure rapid iteration speed in creative, target testing, and platform adjustments

Set clear accountability metrics for every team member

Own the full campaign lifecycle: brief, creative development, media execution, reporting, and optimization

Build testing frameworks for creative, offers, audiences, and landing experiences

Drive performance in lead generation, membership sales, and in-club conversions for presale and open clubs

Establish multi-touch attribution insights to evaluate which channels actually drive joins

Optimize media spend across all paid media channels

Own digital media budgets across all markets; maintain alignment with ROI targets

Partner with CMO to reallocate spend dynamically based on performance, market demand, and presale goals

Identify efficiency opportunities in bidding strategies, audience design, and geo planning in metro markets

Ensure consistent brand presentation across 100+ clubs (and growing)

Support rebrands and acquisitions with strong local marketing plans and launch communications

Manage community engagement, PR, and influencer partnerships to build brand visibility

Track KPIs: leads, cost per lead, NMU (New Member Units), conversion rates, and campaign ROI

Lead all marketing performance dashboards and reporting

Manage CAC, LTV, and payback models; partner with CMO to validate assumptions

Partner with the marketing department leaders to prepare monthly marketing performance reports and decks

Leverage data to identify underperforming markets and adjust tactics in real time

Continuously research and evaluate emerging AI tools, platforms, and marketing technologies that could improve performance, targeting, automation, or creative output

Recommend and implement new AI capabilities across the marketing department, ensuring they directly support lead generation, conversion, and revenue growth

Stay current on advancements in AI-driven advertising, predictive analytics, audience modeling, and creative automation to keep Fitness Ventures ahead of industry trends

Build processes for testing, validating, and scaling new AI technologies across 100+ clubs

Partner with the CMO to develop long-term AI adoption strategies, including workflow automation, attribution improvements, and data-driven decision-making

Train and upskill the marketing team to effectively use AI tools as part of their daily work

Qualification

Marketing strategyPaid social buyingAnalytics platformsTeam leadershipMarketing automation toolsBudget managementFull-funnel marketingCommunication skillsOrganizational skillsLeadership skillsProblem-solving skills