Apply on Employer Site

Flowers Foods & Subsidiaries · 4 hours ago

VP of Market Sales

LA Metro Area

Full-time

Onsite

Lead/Staff, Director/Executive

$110K/yr - $145K/yr

5+ years exp

Flowers Foods & Subsidiaries is looking for a VP of Market Sales to join their growing sales team. The VP will execute local market-specific sales strategies, manage DSD sales activities, and foster relationships with key customer accounts while coaching the Retail sales team.

BakeryConsumerFood and BeverageFood Processing

Responsibilities

Responsible for executing sales strategies based on guidance from VP of Regional Sales and VP of Division Sales

Work cross-functionally with the bakeries on report product quality opportunities, late delivery dispatch, and other issues that directly impact the sale department

Partner with RSDs to execute local sales plans and pursue profitable new business to achieve period and annual goals

Maintain close contact with VP of Regional Sales and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands

Ensure RSDs work daily with our fundamentals (displays, customer relations, time schedule and callbacks, space and position and distribution)

Assist RSDs in selling and provide industry standards and best practices advice to successful execution against plan

Responsible for usage of digital products and the Go Spot Check (GSC) tool for daily and focused missions determined by the digital sales team. Use the tool and reporting to monitor units and dollar sales, profit margin, and stale to drive business

Provide RSDs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas)

Conduct weekly meetings with RSDs to discuss performance against perfect store execution

Coach and mentor RSDs in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals

Interact with and visit key customer accounts as assigned to build rapport and increase selling opportunities

Maintain close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals

Partners with the Human Resources Department to develop a succession plan, employee development, employee engagement and retention

Qualification

Sales strategy executionCustomer relationship managementCoachingMentoringGeneral management experienceDigital sales tools usageEmployee engagementTeam collaborationCommunication skills